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Marketing Automation: When and Where to Implement

BOP Design

However, automating for its own sake isn’t the best strategy. Especially for B2B marketing , automation should only be implemented where it provides real value. If you search for “marketing automation” on a search engine, you are served up a ton of ads by, no surprise, marketing automation software providers.

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How to Manage Data…Better

ANNUITAS

I have yet to meet a person for whom the very thought of manual data cleaning or ETL (extract, transform, load) doesn’t elicit a tortured groan. As per Wikipedia (emphasis is mine): “the purpose of programming is to find a sequence of instructions that will automate performing a specific task or solving a given problem.”

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. The customer achieves their goal by using your products/services. Customer listening is an essential component of customer service and experience. You’ll get plenty of suggestions related to product/service improvement through these approaches. Send Personalized Video Emails.

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What if CRM had not been invented?

ViewPoint

Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Image via Wikipedia. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. These days, the sales person has lost control. Active social media outreach.

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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett

Expanding the range of services a profitable customer purchases from you is really important. Account managers must be empowered to identify and close these opportunities, in some cases with support from marketing. But what we’re really talking about when we discuss personalisation in B2B marketing is accurate audience segmentation.

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Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    It is very easy in today’s multi-media blast we receive daily on social media to think of the word social in terms of just the social technology platforms.    That is, until now. 

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