Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. In this case, honesty means being human, genuine and transparent. It’s not wrong to use these tools.

Marketing AI 137

Marketing AI Paid Content Paid Search Agency Automation 137

Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase. Episode Summary.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Oktopost

MARCH 11, 2020

Choosing the Right Platform. This seems like a no-brainer, but with so many platform providers out there, it can be challenging to find a strong fit. Your platform provider should be able to pump advocacy data across your martech stack giving you the opportunity to measure and optimize your entire advocacy program.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 28, 2021

This seems like a no-brainer, but with so many platform providers out there, it can be challenging to find a strong fit. This will help make sure employee advocacy is part of the day-to-day social media management workflow without needing to use different platforms to create content or translate B2C metrics into B2B language.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

DealSignal

JANUARY 28, 2024

In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. We aim to provide you with clear, actionable insights that will help you decide which service best fits your business needs.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

ClearVoice

JUNE 11, 2020

Your task: Entice the world to use your new client’s services. You work in marketing, so the copy can’t sound like a salesman’s well-rehearsed elevator pitch filled with specs and benefits. “With services, you’re selling an experience.” When do writers write about services?

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

Tech companies have always created platforms with a certain degree of naivete about the possibility that user data could be exposed or exploited. As a marketer, it’s important to understand privacy as it is part of the customer experience. In addition, the platforms they create to spread this information are very user-friendly.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Adobe Experience Cloud Blog

APRIL 18, 2018

When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. The burden of proof is on corporations to prove consent, which means marketing automation platforms will be key in keeping active records of how consent was obtained.

Privacy 134

Privacy Enterprise Management Marketo Thought Leadership 134

DealSignal

SEPTEMBER 5, 2023

B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines. These platforms can improve the productivity and results of Sales and marketing teams. The platform may cause high email bounce rates and generally incomplete data points.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Golden Spiral

APRIL 1, 2022

Consulting giant McKinsey pointed towards this change as early as 2007: “…marketers must work more intensively than they have in the past with colleagues in other functions to develop, deliver, and communicate value propositions to consumers who want independent advice and frequently aren’t willing to pay for higher-touch sales and service.”.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Adobe Experience Cloud Blog

JUNE 17, 2019

More often than not, event data is either being forgotten, spread out amongst several tools, or being inputted manually and inaccurately. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

DealSignal

MARCH 17, 2023

DealSignal vs. ZoomInfo: Make the Right Choice When it comes to B2B lead generation platforms, choosing the right one can make all the difference. That’s why we’ve created this guide: to help you make an informed decision between two of the most popular options on the market – DealSignal vs ZoomInfo.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

Bridging the gap in communication will ensure that you become a trusted member of the team who is transparent and willing to step in/up when needed. . How Marketing Automation Helps with Lead Tracking. Marketing automation can allow organizations to streamline, automate, and measure marketing tasks and workflows.

Lead Ranking 134

Lead Ranking Lead Scoring Marketing Qualified Leads Practices 134

Adobe Experience Cloud Blog

JULY 12, 2013

Even though today there is a greater acceptance of cloud solutions for many software categories, such as Marketing Automation, CRM, ERP and HRM, there is still a lot of confusion. They provide the necessary software and/or hardware to deliver a service to the controller. Data Controller.

Privacy 48

Privacy Work Management Marketing Management Marketing Automation Services 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Inbox Insight

DECEMBER 10, 2018

However there remain a number of wide ranging and significant challenges; spanning from Brand Safety and Ad fraud, to a lack of alignment around definitions, to supply-chain transparency concerns. Demanding B2B audiences are evolving, and expect to be engaged with best-in-class thought leadership across platforms and devices.

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Kabbage

NOVEMBER 9, 2016

What do they talk about: Topics literally range across anything and everything related to marketing. Why should I read it: If there’s one thing Marketo does really well, it’s content. They have a vast library that spans across all marketing topics. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. When your enterprise adopts marketing automation , it unleashes the power of marketing. Often, I encounter hesitance to embrace the new paradigm.

Enterprise Management 48

Enterprise Management Marketing Automation Services Work Management Marketing Management 48

LeadSloth

AUGUST 11, 2009

To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. E.g. promoting software to developers vs. selling a value-based proposition to C-level executives?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

APRIL 19, 2018

When the workflow captures an email address and sends it to our marketing automation solution, the lead automatically receives a score of zero. Unqualified leads receive a pricing communication that’s upfront about our fees, informs them what we offer, and lets them decide whether they have the budget for our services.

Lead Qualification 134

Lead Qualification Sales Qualified Leads Lead Ranking Lead Scoring 134

Kabbage

NOVEMBER 9, 2016

What do they talk about: Topics literally range across anything and everything related to marketing. Why should I read it: If there’s one thing Marketo does really well, it’s content. They have a vast library that spans across all marketing topics. Demand Gen Report.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

DivvyHQ

AUGUST 7, 2018

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Consumers have a plethora of tools (and now plenty of subscription options ) to pick and choose when, where and how they will engage with brands. Step 2: Choose Your Capture & Storage Tools.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

EveryoneSocial

NOVEMBER 30, 2020

Choosing the right workplace software platforms for your organization is a major decision. From pricing and user experience, to customer support and integrations with other tools, a wide range of features must be considered. Marketers are often looking for new ways to prove the value of their campaigns and content strategies.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

MAY 7, 2013

I know, I know, you’re probably striking up images of a questionable salesman trying to sell an elusive product or service. In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results. Transparent reporting capabilities.

Lead Nurturing 48

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JUNE 17, 2019

More often than not, event data is either being forgotten, spread out amongst several tools, or being inputted manually and inaccurately. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Budget Programs 51

Budget Programs Work Management Paid Search Agency Top of Funnel 51

LeanData

MAY 17, 2017

Whatever the process, it needs to be fair, transparent and consistent. Change Marketing Automation Send-From Email Addresses: If you use platforms such as Marketo to personalize outbound marketing emails from an SDR’s email address, you’ll want to switch it temporarily.

Enterprise Management 63

Enterprise Management Top of Funnel Work Management Marketing Management 63

Adobe Experience Cloud Blog

JUNE 10, 2013

But with the advent of cloud-based technologies such as marketing automation , CRM systems, social media, and the proliferation of mobile devices, purchase decisions have become a collaborative endeavor. Also, work to ensure that you have complete transparency across all of your activities. Modern Marketing' IT in a Silo.

CMO 48

CMO Marketing Automation Services Marketo Transparency 48

SmartBug Media

APRIL 27, 2021

Migrating from HubSpot into Marketo is a big undertaking, and it often feels overwhelming, even for the most knowledgeable marketing professionals. HubSpot and Marketo are the two major players in the marketing automation world, and they each come with high satisfaction scores, great features, and similar customer bases.

Marketo 64

Marketo Hubspot Enterprise Management Marketing Automation Services 64

Allocadia

JUNE 7, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. Advocacy: Influitive (our tool of choice).

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? What characteristics of the open source community are a good fit for marketing automation ? Then, at the right time, sales people are alerted to engage with the prospect.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Allocadia

APRIL 16, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. Advocacy: Influitive (our tool of choice).

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

ClickZ

JUNE 20, 2019

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. But what email marketing platform should you use?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Hinge Marketing

MARCH 12, 2020

Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. A Professional Services Website that Works. In the professional services, expertise is your product and experience is validation.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

LeanData

MAY 17, 2017

Whatever the process, it needs to be fair, transparent and consistent. Change Marketing Automation Send-From Email Addresses: If you use platforms such as Marketo to personalize outbound marketing emails from an SDR’s email address, you’ll want to switch it temporarily.

Enterprise Management 45

Enterprise Management Top of Funnel Work Management Marketing Management 45

Adobe Experience Cloud Blog

DECEMBER 11, 2019

Today, putting your customers first is a mere necessity rather than a competitive strategy, and customer experience management (CXM) is the largest and most rapidly-growing enterprise software category. How to enable Sales and Marketing partnership? Combine your marketing automation and CRM software for ultimate results.

Marketo 114

Marketo Enterprise Management Marketing Automation Services Work Management 114