Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. Build a healthy LinkedIn network.

B2B Thought Leadership 123

B2B Thought Leadership Transparency Thought Leadership Paid Search Agency 123

Marketing Insider Group

DECEMBER 28, 2020

It delivers transparency and visibility to all efforts, ensuring your content strategy stays on track. Tools provide transparency and accountability within processes and workflows. Below is a list of the top marketing automation platforms; they’ll look familiar because most also have a CRM component. SharpSpring. ActiveCampaign.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. Episode Summary. Like What You Heard About MarTech?

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Martech

DECEMBER 11, 2023

Examples: Marketing automation platforms like HubSpot or Marketo CRM systems like Salesforce or Zoho AI-powered marketing tools Social media analytics platforms This will help you get insights into how these specific technologies can be used. Lack of transparency: AI algorithms can be complex and difficult to interpret. Get MarTech!

Marketing AI 101

Marketing AI Marketing Automation Services Work Management Marketing Management 101

KoMarketing Associates

JANUARY 19, 2022

It has proven to be a great way to increase efficiency and transparency. Marketing Automation Platforms Like Marketo and Pardot. One of our favorite solutions at BlueVoyant is our marketing automation tool (we use Pardot , but our team kindly argues with each other on what’s the best tool every week – mine is Marketo ).

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Oktopost

APRIL 14, 2021

Joining this episode of the Radically Transparent podcast is Kevin Bobowski , SVP Marketing at Aurea Software. Radically Transparent is one of Oktopost’s popular original podcast shows. By focusing on teamwork rather than working on random, tactical tasks, marketers can zoom-in on building the big inspirations that drive success.

Activities 107

Activities Tactics Creativity Transparency 107

Adobe Experience Cloud Blog

MARCH 11, 2020

Be transparent about who you are, what you offer, and how you do business. Let’s start with some recent research that says 86 percent of American customers say that transparency from businesses has never been more important. The need for transparency goes beyond and deeper than data practices to the root of your organizational values.

Ad Building 173

Ad Building Transparency Trust Marketing Impressions 173

Adobe Experience Cloud Blog

MAY 3, 2018

In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs. For Marketo, it’s a little bit of both. Our partnerships should be too.

Marketing & Strategy 134

Marketing & Strategy Marketo B2B Thought Leadership Advertising Agencies 134

Adobe Experience Cloud Blog

APRIL 24, 2019

Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies. The report sent shockwaves through the advertising community, and our continued conversation is a testament to the pervasiveness of the transparency issue.

Lead Ranking 134

Lead Ranking Lead Scoring Advertising Agencies Ad Building 134

Oktopost

MARCH 3, 2021

In this podcast episode “Radically Transparent” Lessard shares with host Jennifer Gutman , Oktopost’s Director of Social Strategy, the special powers of video and how marketers and sellers can use video to its advantage in 2021 and beyond. And let’s just say, it’s not easy. Like What You Heard?

Wikipedia 84

Wikipedia Video Marketing Transparency B2B Sales 84

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Bigley also noted the importance of transparency and authenticity in your brand’s content. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

Adobe Experience Cloud Blog

DECEMBER 29, 2017

Personal Branding: Authenticity vs. Transparency. She discusses the differences between authenticity and transparency and gives marketers insight into crafting their personal brand. The post 5 Videos to Improve Your Marketing Skills in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Video Marketing 134

Video Marketing B2B Thought Leadership Planning Psychographics 134

Martech

OCTOBER 13, 2023

In this case, honesty means being human, genuine and transparent. For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. Are you safe using AI-generated content ? Are you being honest? Distrust but verify.

Marketing AI 133

Marketing AI Paid Content Paid Search Agency Automation 133

Adobe Experience Cloud Blog

DECEMBER 11, 2019

Trust and transparency, 5G and time to purchase will dictate success in 2020. . The post Expert Insights | B2B’s Big Bets In 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Mark Settle, former CIO, Okta . Arun Ramaswamy, Chief Technology Officer, Nielsen Global Connect.

B2B Thought Leadership 120

B2B Thought Leadership Enterprise Management Thought Leadership CMO 120

Oktopost

MARCH 11, 2020

And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Today’s B2B buyers trust people, not brands. This is why our average engagement rate is usually 30% higher than the industry standard.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Customer Experience Matrix

AUGUST 26, 2014

Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. subscription and support costs are 25% of subscription revenue, in between Eloqua and Marketo.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Oktopost

FEBRUARY 28, 2021

And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Today’s B2B buyers trust people, not brands. This is why our average engagement rate is usually 30% higher than the industry standard.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Adobe Experience Cloud Blog

MAY 4, 2018

Instead, create honest and transparent practices that you won’t have to shield from public view. CSR Opportunities at Marketo. By attending, students gained valuable knowledge, insight, and networking opportunities that can propel them into their careers while providing direct access to Marketo employees, customers, and partners.

Marketo 134

Marketo Communities Advertising Agencies Thought Leadership 134

ClickZ

JANUARY 22, 2020

Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Features flexible segmentation and transparent analytics. Creates an email template, automates the subject line and content for each recipient. Perfect for: Driving lead management.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

MAY 22, 2018

According to recent Marketo research , as of four weeks before the deadline, only 28% of businesses considered themselves fully compliant, while a further 47% were confident that they’d be on track to be compliant by the deadline. It’s been a race to the finish line. What preparations have you done for GDPR?

Opt-out 134

Opt-out Opt-in Marketo Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 10, 2017

At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Adobe Experience Cloud Blog

APRIL 18, 2018

When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. The post The Marketer’s Glossary of GDPR Terminology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Privacy 134

Privacy Enterprise Management Marketo Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 26, 2011

by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. However, in the post-Enron age of transparency, people now expect each part of a company to be able to speak with authority on its investments and how they are impacting the business.

Marketo 48

Marketo Lead Ranking Lead Scoring Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 30, 2019

The report highlights three areas of convergence: Desire For Security, Protection, And Transparency Align B2B And B2C. 85% want to be treated fairly as a customer, and 78% want a brand to be transparent about how they work. It’s safe to assume that all buyers—both B2C and B2B—are looking for a great product at a reasonable price.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Zoominfo

FEBRUARY 8, 2022

MarketingOS also includes strong integrations with popular sales and marketing systems, including Salesforce, Marketo, and Hubspot. Remember: One view of reporting brings transparency and visibility across teams. Beyond Account Targeting to Account Conversion MarketingOS helps you drive that targeted audience further down the funnel.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

DealSignal

JANUARY 28, 2024

Integrates with marketing automation platforms like Marketo and Pardot. A transparent privacy policy outlines data collection and usage practices. SalesIntel: While adhering to basic privacy regulations, its privacy policy and data usage details lack transparency. Complies with GDPR and CCPA regulations. GDPR, CCPA) is unclear.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Only B2B

JANUARY 5, 2018

Do not forget to consider the information store in any marketing tool like Marketo or Hubspot. Transparency . Transparency is the heartbeat of GDPR and you need to know all the “Why’s” we discussed above. What do you do with it? Where is it held/stored? How do you process it? Who is it held by? What tools do you use?

Opt-out 121

Opt-out Terms and Conditions Opt-in Transparency 121

DealSignal

JULY 19, 2023

Seamless AI claims to offer real-time B2B data verification, but negative user feedback and lack of transparency about their methodology raise questions about data accuracy. It is crucial for businesses to have transparency in pricing and cancellation policies, and Seamless AI falls short in this regard.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

Seamless AI claims to offer real-time B2B data verification, but negative user feedback and lack of transparency about their methodology raise questions about data accuracy. It is crucial for businesses to have transparency in pricing and cancellation policies, and Seamless AI falls short in this regard.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 17, 2023

Seamless AI claims to offer real-time B2B data verification, but negative user feedback and lack of transparency about their methodology raise questions about data accuracy. It is crucial for businesses to have transparency in pricing and cancellation policies, and Seamless AI falls short in this regard.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

Transparency=Trust. Transparency is paramount. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There was skepticism that the privacy forward principles of the GDPR would catch on in the U.S., but it has, starting with California which is setting the standard other states will soon follow.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Adobe Experience Cloud Blog

MARCH 26, 2018

Think of your subject line as the introductory handshake before a discussion—be transparent, be direct, and be interesting. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Take a look at these subject line tips to help improve your copy and the recipient’s experience. Comment below!

Deliverability 134

Deliverability Open Rate Click Rate CTR 134

Seismic

FEBRUARY 10, 2020

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. and Selleration Inc. What books are you reading?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

Adobe Experience Cloud Blog

JULY 17, 2018

From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) In fact, it’s been proven that storytelling can have a profound impact on the decisions we make. And guess what?

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

JULY 30, 2019

The report highlights three areas of convergence: Desire For Security, Protection, And Transparency Align B2B And B2C. 85% want to be treated fairly as a customer, and 78% want a brand to be transparent about how they work. It’s safe to assume that all buyers—both B2C and B2B—are looking for a great product at a reasonable price.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

DealSignal

AUGUST 7, 2023

Apollo Overview Apollo’s business model raises questions about transparency and fair pricing. In contrast, DealSignal provides transparency regarding its data accuracy rate. Transparent Pricing. DealSignal: Offering Accurate B2B Data, Tailored to Your Needs. Never Settle for Less Dynamic B2B Data On-Demand.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Adobe Experience Cloud Blog

JUNE 17, 2019

GDPR ) are put into place, your organization’s ability to provide transparency around the customer and prospect experience is more important than ever. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Ensure compliance and security. The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133