Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

LeadSloth

SEPTEMBER 24, 2009

LeadSloth Marketing Automation Blog – Survey Results. Marketing Automation Best Practices. And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents). The Most Requested Topics.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

SugarCRM

DECEMBER 11, 2013

Email Marketing. Drip Marketing. Nurture Marketing. Social Marketing. Marketing Heroes. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. Implications for Content Marketing For content marketers, this shift calls for a strategic reassessment.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. Marketing automation helps you provide the right content to the right person at the right moment. Consideration.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

LeadSloth

JUNE 11, 2009

Parker Trewin at Genius just posted an interview with me on the Genius blog. We also discuss some trends in the Marketing Automation space. It gives some background on the name ‘LeadSloth’ and my plans for the future.

Marketing Automation 100

Marketing Automation Automation Planning Demand Generation 100

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Act-On

APRIL 26, 2024

In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

NuSpark Consulting

AUGUST 8, 2023

In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. But here’s the question.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. While AI still won’t take your marketing job , it can help you be more productive. There is only one you.

Marketing AI 310

Marketing AI Curation Content SERP 310

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. to make it easy for potential clients to get in touch with you.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. Sounds like a marketer’s dream, right? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Adobe Experience Cloud Blog

SEPTEMBER 18, 2012

In addition to The Social Enterprise being one of the prominent messages throughout the conference, there is also a lot of discussion around The Marketing Cloud and what that means to Salesforce customers. Measure and optimize marketing investments: Demonstrate impact on funnel, prove marketing ROI , measure/test/optimize, system of record.

Marketing Automation 48

Marketing Automation Automation Ad Building Marketo 48

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. That’s where strategy comes into play.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Work Management 121

Work Management Marketing Management Resource Management Allocation 121

Seismic

MARCH 5, 2024

As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. Content automation streamlines manual workflows by integrating data, text, and other components into marketing assets.

Automation 105

Automation Personalization Allocation Marketing Management 105

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. Integrating intent data with your MAP enables automated nurturing campaigns based on prospect’s behavior.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Launch Marketing

OCTOBER 5, 2022

75% of marketers currently use at least one marketing automation solution or tool , a number that has been steadily on the rise. However, many companies are still unsure of the value that marketing automation can bring to their company, while others are not even sure exactly what it does. Here are a few.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Marketing Management 118

Visitor Queue

NOVEMBER 24, 2023

61% of marketers find that lead generation is the biggest challenge that they face. Knowing this, it’s easy to why marketers are looking for new ways to generate leads, without taking their time away from other pressing tasks. That’s where automation comes in.

Lead Generation 100

Lead Generation Automation Generation Leads 100

ClickDimensions

DECEMBER 12, 2023

In the realm of sales and marketing, lead qualification is the cornerstone of success. Lack of Alignment Between Sales and Marketing 4. Balancing Automation with Personalization 5. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack Top Five Lead Qualification Challenges 1.

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. Read our article: Content Marketing Misconceptions.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Sana Commerce

APRIL 25, 2024

Plus, smart automation has the potential to save hours of time for your teams. A web store that ensures real-time syncs with smart catalog automations ensures always-accurate information and a seamless purchase experience. Automation and no-code integrations can help facilitate exactly this.

Allocation 52

Allocation Work Management B2B Marketing Management 52

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Visitor Queue

SEPTEMBER 17, 2023

Marketers are always seeking ways to improve their marketing efforts, engage with prospects, and nurture leads effectively. Marketing automation is a powerful solution to address these common challenges, providing us with the tools to automate repetitive tasks, improve lead generation, and ultimately drive revenue.

Marketing Automation Services 94

Marketing Automation Services Marketing Automation Automation Lead Generation 94

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Automation doesn’t mean impersonal responses and a cookie-cutter approach to your email workflow. Here’s how you can learn more about email workflows and start automating today.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71