Matchcraft

MARCH 15, 2023

Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing (SEM)—with the world’s largest search engine’s two most important signals being link-building efforts and high-quality content. SEM automation offers a solution! This is critical for holiday marketing.

SEM 98

SEM Automation API Budget Programs 98

ANNUITAS

NOVEMBER 28, 2023

The new additions focus on extending the company’s ecosystem of integration partners, as well as opening up the API for users and other partners. Salesloft has opened up its API for its Rhythm workflow offering, allowing third-party software providers and customers to more easily integrate with it.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Zoominfo

JULY 12, 2021

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks.

Zoominfo 130

Zoominfo Ideal Customer Profiles Enterprise Management API 130

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

CMS Development 111

CMS Development SEO Trends API 111

Zoominfo

JULY 22, 2021

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks.

Zoominfo 130

Zoominfo Enterprise Management API Bandwidth 130

Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. While the idea of setting up and running ongoing campaigns and automations sound like a no-brainer, there are usually unforeseen complexities that arise. With the right strategies, these can be avoided.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Are there contractual restrictions that hinder your genAI API? Will your AI API run only on the DAM, or can it make use of other content?

Digital Asset Management 108

Digital Asset Management Work Management Marketing AI Marketing Management 108

Salesforce Marketing Cloud

AUGUST 18, 2023

Dreamforce is the perfect place to deep dive into automation, integration, and AI. Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences. However, they come with security risks.

Automation 98

Automation Peer-to-peer API Communities 98

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

API 75

API Marketing Automation Services Hubspot Work Management 75

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. Stronger currency management with new currencies API. Easily route inbound leads with conditional form confirmation pages. How has it been for you?

Enterprise Management 96

Enterprise Management Sales Qualified Leads API Hubspot 96

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. Unifying marketing technologies. Reducing martech bloat through API integration.

API 112

API Work Management Budget Programs Marketing Management 112

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Services 114

Marketing Automation Services Marketing AI Marketing Automation Automation 114

Martech

MARCH 7, 2024

Dig deeper: Salesforce rolls out new edition of Marketing Cloud for small businesses Create variations of a component to target customers For Salesforce admins, the ability to create different versions of a component targeting specific customer groups is a welcomed new addition. Cart Calculate API Your developers are going to love this one.

Features 107

Features API Customer Satisfaction User-Generated Content 107

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Purchase frequency.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Email Marketing Automation 116

Seismic

MARCH 5, 2024

As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. Content automation streamlines manual workflows by integrating data, text, and other components into marketing assets.

Automation 105

Automation Personalization Allocation Marketing Management 105

Zoominfo

JULY 30, 2021

While you can manually update your database, a better (and more effective) alternative is using an application programming interface (API) for data sharing and enrichment. What is an API? An API is a set of coding-based rules that allows two applications to talk to one another. Think of an API as a server at a restaurant.

API 100

API Zoominfo Marketing Automation Services Marketing Management 100

NuSpark Consulting

OCTOBER 1, 2023

Marketing Funnel Enhancement : Direct leads into your marketing funnel to boost conversions. Lead Management : Manage your leads within Google Ads, download them as a CSV file, or integrate with your CRM system through webhook or Google Ads API. Engagement : Find and engage individuals interested in your offerings.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Marketing Funnel Enhancement : Direct leads into your marketing funnel to boost conversions. Lead Management : Manage your leads within Google Ads, download them as a CSV file, or integrate with your CRM system through webhook or Google Ads API. Engagement : Find and engage individuals interested in your offerings.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

Sana Commerce

FEBRUARY 6, 2024

Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Martech

MARCH 3, 2022

The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . And a lot of those insights show just how critical these tools are becoming for marketers.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Webbiquity

SEPTEMBER 7, 2021

Automated retrieval of data from the web, also called web scraping, is becoming commonplace. Web scraping is the automated process of extracting and organizing publicly available information on the Internet. That is why people often resort to various tools and technologies to automate some or all aspects of web scraping.

Ethics 278

Ethics Copyright Privacy Internet Marketing 278

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. That’s where strategy comes into play.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Efficiency 101

Efficiency Work Management Marketing Management Allocation 101

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Does it have a capable, accessible, powerful – and two-way – API? Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports?

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. To do this, however, you’ll typically need an API, or developer’s kit. . How to Retrieve API / Dev Kit Info. Many lead retrieval providers will have the API kit on their order form. Many lead retrieval providers will have the API kit on their order form.

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Marketers have been trying to master personalization since the dawn of the Internet. 3 trillion in value over the coming years.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

chiefmartech

AUGUST 29, 2022

You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. In fact, the two were better together. Suite vs. Best-of-Breed Platform Ecosystems.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the vendor seem to understand our business and our marketing needs? Are APIs available? Are there additional fees (consulting, add-on features, APIs, quotas)? If so, which ones?

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115

Salesforce Marketing Cloud

MAY 9, 2024

Learn how to extend your copilot with custom actions, and use Flow, Prompt, and Apex Actions to integrate and automate tasks across Salesforce. Advanced AI Use Cases — Discover how to bring AI into every app you build using Salesforce APIs, tools, and advanced prompt template concepts. Official rules apply.

Marketing AI 142

Marketing AI Peer-to-peer Enterprise Management Communities 142

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Are you looking for Marketing Envy wisdom? Catch up with us, we would love to help!

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Salesforce Marketing Cloud

APRIL 17, 2023

This year, we’re bringing the power of integration and automation to IT leaders at World Tour New York on May 4, 2023. Integration and automation are increasingly more important, and MuleSoft is ready to bring you everything you need to know to maximize your organization’s efficiency during World Tour New York.

Automation 52

Automation API Marketing Management Communities 52

Goodish Agency

JUNE 1, 2023

Introduction In the rapidly evolving digital landscape, businesses strive to stay ahead of the curve by leveraging innovative technologies and automation. With this, the founders identified a need within the market for an easier way for businesses to pre-qualify clients.

Paid Search Agency 96

Paid Search Agency Business Advertising Agencies Sales Qualified Leads 96

TrustRadius Marketing

JANUARY 24, 2023

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 Automated workflows can help you save time.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Lead Liaison

JUNE 14, 2023

Although, when using a universal lead capture strategy you cannot scan the barcode on a badge without purchasing a developer kit, sometimes referred to as an API or API key. Should this be a deal killer? Should this deter you from implementing a strategy? Is this a cost or an investment? This shouldn’t affect your strategy at all.

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

Martech

SEPTEMBER 16, 2022

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization and engagement. Customers can make these requests through a storefront-like experience.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Automation 97