Marketing Graham

MAY 14, 2020

If you have looked at Google Analytics and been disheartened by the volume of traffic your website gets from social media, don’t despair. I too have been disappointed by the volume of traffic, especially when I consider the amount of time I devote to this channel. Shocking stats on social media traffic.

Social Media 52

Social Media Traffic Media Multi-Channel 52

NuSpark Consulting

DECEMBER 29, 2013

Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. It’s why Google introduced the following approaches when evaluating display within their ad network. Multi-Channel Funnels. View Through Conversions.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Martech Advisor

JANUARY 7, 2020

“Customer experience software platform is defined as a technology solution that helps businesses manage, measure and improve on the experience customers have with a company.” With a variety of software platforms offering different feature sets to choose from, it’s a tough call for marketers today. Here you go!

Enterprise Management 61

Enterprise Management Digital Asset Management Work Management Marketing Management 61

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

chiefmartech

DECEMBER 4, 2017

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me. Google Analytics 360 was adopted for marketing operations and analytics by more of the companies TBR surveyed than competitive products from SAP, Adobe, Oracle, IBM, and SAS.

Enterprise Management 80

Enterprise Management Verticals Amazon Work Management 80

ATAK Interactive

JULY 29, 2019

Marketing, promotions, and conversion tools. Site management capabilities. Analytics and reporting features. Magento is so widely adopted, with over 300,000 active online stores and a roughly 8% market share, there are excellent places for teams to find help. Custom catalogs capabilities. Mobile commerce capabilities.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

ATAK Interactive

JULY 29, 2019

Marketing, promotions, and conversion tools. Site management capabilities. Analytics and reporting features. Magento is so widely adopted, with over 300,000 active online stores and a roughly 8% market share, there are excellent places for teams to find help. Custom catalogs capabilities. Mobile commerce capabilities.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

ATAK Interactive

JULY 10, 2019

Marketing, promotions, and conversion tools. Site management capabilities. Analytics and reporting features. Magento is so widely adopted, with over 300,000 active online stores and a roughly 8% market share, there are excellent places for teams to find help. Custom catalogs capabilities. Mobile commerce capabilities.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

Zoominfo

MARCH 15, 2023

While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.

Efficiency 130

Efficiency Top of Funnel Budget Programs CMO 130

LeadSquared

SEPTEMBER 12, 2014

(A little heads up: This post is a little Facebook heavy – I would soon do a sequel including more social media channels ). b) What are the social media channels they frequent. i) For instance, take a look at the most popular social media channels overall, and the demographics using the respective channels by gender.

Lead Generation 52

Lead Generation Social Media Tactics Sales Qualified Leads 52

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. What is your social media stat of the week?

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. What is your social media stat of the week?

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Buffer

SEPTEMBER 3, 2019

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Brandwatch Marketing

SEPTEMBER 21, 2022

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Twitter has a built-in analytics platform, and it’s available to individuals as well as businesses. There are monthly stats on your most popular tweets, mentions, and followers for that month.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

JUNE 26, 2020

These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) an increased need for online retailers to invest in paid listings. So what do marketers do? Google Optimize. With Google Optimize , marketers can use existing Analytics metrics as a starting point.

Traffic 145

Traffic Paid Content SEO Organization 145

Brandwatch Marketing

FEBRUARY 2, 2019

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Twitter has a built-in analytics platform, and it’s available to individuals as well as businesses. There are monthly stats on your most popular tweets, mentions, and followers for that month.

Paid Social Agency 110

Paid Social Agency Social Media Analytics Tools 110

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. After all, you just lost a quarter to a half of your market.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Martech Advisor

NOVEMBER 6, 2019

For example, this could include making small improvements to the website such that rate of conversion for existing traffic goes up significantly over the first 2 quarters of the financial year, or tweaking the customer service channels in a way to improve retention rates and lifetime value quarter on quarter.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Martech Advisor

NOVEMBER 6, 2019

For example, this could include making small improvements to the website such that rate of conversion for existing traffic goes up significantly over the first 2 quarters of the financial year, or tweaking the customer service channels in a way to improve retention rates and lifetime value quarter on quarter.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Convert

DECEMBER 23, 2021

This way, you can maintain a free-flowing online sales channel all the time. Google Analytics is fantastic for this. However, for more efficient dashboards with solid reporting tools and extra flexibility, you can explore other analytics apps. They have a 24/7 multi-language live chat for non-technical support.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Pivoting Your Go-To-Market Strategy on a Dime. After all, you just lost a quarter to a half of your market.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation among them. Click To Tweet.

Template 111

Template Paid Content Planning Content Marketing 111

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Webbiquity

FEBRUARY 13, 2017

Google Review Count: 345. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. I dug deep and pulled out the best of them, sorted by what’s relevant to you; by industry or by channel. Vancouver 2010 Olympic Store: Single Page vs Multi-Step Checkout. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Single Grain

NOVEMBER 20, 2020

Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Book My Free SEO/Marketing Consultation . Content Marketing. Project Management and Team Communication. Social Media Manager. Content Marketer.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

LeadSquared

AUGUST 26, 2014

Our last webinar, “Content Marketing Trends” conducted on 22.08.2014 saw quite a bit of participation from the audience end. You can then promote that on your website (and social channels ), along with the testimonials of these travellers about their experience in the place, the stay (hotel experience) and everything else.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Convert

MARCH 13, 2024

AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. The tool is optimized for high throughput, supporting many experiment types, goals, and multi-variate testing. It allows you to test on any platform—web, SaaS product, mobile app—both client-side and server-side.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Parse.ly

MARCH 28, 2023

“Google Analytics is free, so we’ll keep using it and get rid of other tools.” As marketing and media teams evaluate budgets and trim costs, that’s often the first out-the-gate suggestion. Google Analytics complexity is costing you Worth it: making data a team effort Why Parse.ly Built for editorial teams, Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Cost Multi-Touch Attribution 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. You can then use this data to influence your marketing strategy. Growing a business isn’t easy.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. You can then use this data to influence your marketing strategy. Growing a business isn’t easy.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? How do you narrow down ‘the one’ from all the tools on the market? Did you hear about website optimization on a growth marketing podcast and had this tool recommended to you? Some are more specific for SaaS, marketing professionals, and Shopify. But first….

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98