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A Look Back at How COVID-19 Impacted Businesses in Q2

Hubspot

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). How does the state of business compare today to where it was in March? What's worked, and what hasn't?

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B2B Findings From "The CMO Survey" - Part 1

B2B Marketing Directions

Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The August survey results are based on responses from 282 senior marketing leaders at for-profit companies based in the United States. The survey was in the field August 4-25, 2021.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. Sales and marketing professionals use employee counts to understand a company’s size. Read it: How to Calculate Total Addressable Market. I would know.

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Infographic: Digital Marketing for The Manufacturing Industry

Online Marketing Institute

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Theyre also seeing good results.

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How to find new customers and increase sales

Rev

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

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Are You Tracking These 4 Essential Customer Success Metrics?

Televerde

They may spread the word about your products and services, offering free marketing with no effort required on your part. 4 Customer Success Metrics You Should Be Measuring. Engagement programs, professional services, training initiatives, and customer marketing all fall under this umbrella. Customer Churn Rate.

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9 Internet Trends Charts You Need To See

Marketing Insider Group

In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. She talked about how the value of undifferentiated content is approaching $0. It’s now a 2-horse race in the mobile platform market.

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