B2B Marketing Zone

The Worst Source of Work Conflict

Chris Koch

JUNE 9, 2014

If you’re an old fart like me, you remember a time when the internet was something being hatched by DARPA and there was no voice mail. E-mails are just like memos, except unlike memos, they are easy to produce and distribute. However, e-mail is not the only culprit here. Institutionalizes the memo mindset. Not so much.

Distribution

Distribution Training Opinions Trust Marketing

Four reasons to hate thought leadership

Chris Koch

FEBRUARY 4, 2012

I don’t know of another marketing term that gets so much hate mail. Second, I’m changing the name because I’m going to make it my personal mission to end the use of the term thought leadership to describe this method of marketing B2B companies. I know because I have a column in my Twitter dashboard that searches the term.

Thought Leadership

Thought Leadership B2B Thought Leadership Social Media Twitter

I’ve moved to a new domain

Chris Koch

OCTOBER 12, 2009

The old domain is [link] The new one is [link] If you wouldn’t mind re-subscribing to my RSS feeds and e-mail feeds through the new site and bookmarking the new site, I can retire the old one with honor. No, my house hasn’t been foreclosed on, I’ve just graduated from a free wordpress.com blog to my own hosted site.

Domain

Domain RSS Traffic Design

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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The crisis of buyer information in B2B and how to fix it

Chris Koch

AUGUST 16, 2011

Never left a voice mail, (which my gut was telling me should have been a signal), but the number was local. Image by roboppy via Flickr. The other day, I kept getting calls on my cell phone from the same number. Could it really be that someone I knew was trying to get hold of me?

B2B

B2B Privacy Click Rate Internet Marketing

The crisis of buyer information in B2B and how to fix it

Chris Koch

AUGUST 16, 2011

Never left a voice mail, (which my gut was telling me should have been a signal), but the number was local. Image by roboppy via Flickr. The other day, I kept getting calls on my cell phone from the same number. Could it really be that someone I knew was trying to get hold of me?

B2B

B2B Privacy Click Rate Internet Marketing

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

JULY 10, 2009

Things to banish forever: Address (Why would I want to engage with anyone who wants to send me snail mail?). Here’s what I think the forms should ask for: Name. Would you like to subscribe to content about this business issue? Writing clear headlines and descriptions is important.). Title (totally meaningless and a prime reason to lie).

Web 2.0

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership

What are your best practices for "recession marketing?"

Chris Koch

OCTOBER 8, 2009

My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then.

Practices

Practices Best Practices Paid Search Agency Marketing & Strategy

What are your best practices for “recession marketing?”

Chris Koch

OCTOBER 8, 2009

My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then.

Practices

Practices Best Practices Paid Search Agency Marketing & Strategy

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. These are the people who matter; they should receive responses to all their comments and an e-mail thanking them for being such a valuable collaborator. Those who both subscribe and comment regularly are your VIPs.

Social Media

Social Media ROI Lead Ranking RSS

The information gap between marketing and sales—and how to fill it

Chris Koch

SEPTEMBER 11, 2009

Marketers need to be able to capture that information by monitoring the channels that salespeople use to communicate with each other, whether it is through e-mail or CRM systems. Few salespeople have the time or the interest in giving marketers updates on what they’re hearing out in the field. Do the research.

Marketing Automation Services

Marketing Automation Services Consulting B2B Sales Paid Search Agency

The information gap between marketing and sales—and how to fill it

Chris Koch

SEPTEMBER 11, 2009

Marketers need to be able to capture that information by monitoring the channels that salespeople use to communicate with each other, whether it is through e-mail or CRM systems. Few salespeople have the time or the interest in giving marketers updates on what they’re hearing out in the field. Do the research.

Marketing Automation Services

Marketing Automation Services B2B Sales Consulting Marketing Automation

How Facebook’s privacy disasters will change B2B marketing

Chris Koch

MAY 21, 2010

It’s like the difference between someone asking for your e-mail in exchange for a white paper versus them asking for your salutation, your company size, when you are going to buy, your mother’s maiden name and on and on ad nausea. This is a disaster if you ask me. The key is the interaction—not the information.

Privacy

Privacy B2B Marketing Lead Ranking B2B

How to create B2B social media policies

Chris Koch

NOVEMBER 24, 2009

For example, Cisco has an e-mail alias called “internet postings” where employees can get help. No matter how good your social media guidelines are, employees are going to have questions—especially those who are new to social media. The guidelines should include a place to go for advice. Ditch the legalese.

Social Media

Social Media Media Guidelines B2B

Three steps for B2B marketers to build a personal social media presence

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). Now, I have to admit that I’m not a diligent RSS follower. SharpReader is more a reference database for the blogs that I like rather than a day-to-day tool.

Social Media

Social Media Social Marketing B2B Marketing Personalization

Six factors driving B2B social media marketing adoption

Chris Koch

NOVEMBER 20, 2009

By the end of 2009, marketers predict that digital (which, besides social media, also includes more traditional categories like e-mail newsletters and the website) will become the largest category of their marcom budgets at 13%. But digital has always been a relatively small component of the overall marcom budget—until now.

Social Media

Social Media Social Marketing B2B Marketing Work Management

B2B Marketing Zone

Chris Koch

The Worst Source of Work Conflict

Four reasons to hate thought leadership

Webinars

Trending Sources

I’ve moved to a new domain

Webinars

The crisis of buyer information in B2B and how to fix it

The crisis of buyer information in B2B and how to fix it

How old-school data capture is poisoning marketing and what to do about it

What are your best practices for "recession marketing?"

What are your best practices for “recession marketing?”

Why the volume and quality of interactions with customers has to pass for social media ROI

The information gap between marketing and sales—and how to fill it

The information gap between marketing and sales—and how to fill it

How Facebook’s privacy disasters will change B2B marketing

How to create B2B social media policies

Three steps for B2B marketers to build a personal social media presence

Six factors driving B2B social media marketing adoption

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