Paul Gillin

DECEMBER 12, 2013

Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Marketing and sales organizations at most B2B companies have a relationship that can be politely described as strained. Marketing and sales organizations at most B2B companies have a relationship that can be politely described as strained.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JANUARY 24, 2013

Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. At the time of its sale to Oracle in 2011, it had more than 2,000 large customers, 1,100 employees and $225 million in annual revenue. He blogs at PaulGillin.com and NewspaperDeathWatch.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

DECEMBER 18, 2012

Eleven months later, Attack of the Customers on sale on Amazon ! Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information. An idea I’ve been kicking around for a couple of years became a formal book project in January.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. Are serious buyers really willing to endure a half-hour sales pitch to get a crummy pair of movie tickets? And I do, nearly every day. Think Like the Customer.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MARCH 10, 2011

It’s not surprising that in research conducted by B2B magazine last spring, marketers picked LinkedIn as their social network of choice by a substantial margin over Facebook. Someone asked the Sales Best Practices group a couple of months ago “ What is YOUR Best Sales Advice — 20 words or less.&#

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50