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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

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Proven Pricing Strategies for PPC Agencies

Matchcraft

When it comes to business sales, pricing strategies play a key role in helping agencies win more clients. What Is Pricing Strategy, and Why Is it Important? Pricing strategy refers to the ways that businesses set prices for their products or services. So how do you choose the best strategy to win the deal?

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. This spirit of ongoing refinement is essential for sustaining growth over the long term. A customer-centric approach encourages agility and responsiveness.

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Advertising in local markets: A playbook for success

Martech

Economic conditions are crucial. Differentiate by focusing on your unique selling propositions, such as quality, customer service or community involvement, to retain consumer interest and loyalty. Through these localized approaches, brands can build trust and loyalty, bridging the gap between corporate presence and local relevance.

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The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

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How to transform customer experience with AI

Martech

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. As a result, customers feel seen and understood, fostering a sense of loyalty and satisfaction. Journey orchestration to optimize the experience.