Golden Spiral

JULY 2, 2021

When you consider the keywords people might be searching for in relation to your company’s product or service, “ebook” or “white paper” probably don’t come to mind. Rather, they’re searching for long-tail keywords related to their pain point, goal, needs, etc. What they know is they have a question and it needs answering.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

Online Marketing Institute

NOVEMBER 8, 2010

Canada License.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

ClearVoice

JUNE 21, 2022

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your website to rank for. Ongoing SERP reporting. 2 white papers (one every 6 months). 2 SEO long-form pillar blog posts or landing pages (one every 6 months). 2 additional white papers.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

seo.co

JANUARY 31, 2022

To reap all these benefits, you have to carry out extensive on-page and off-page optimization, which would eventually lead to a rise in SERPs for targeted and untargeted keywords. Content types include white papers, newsfeeds, free e-books, and so on. Keyword ranking is an important KPI since clients base SEO success on it.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

nDash

JULY 8, 2020

Your content marketing plan has to go the extra mile to map out the ways you’ll execute campaigns that promote blog posts, eBooks, white papers, and other assets. Overcoming your competitors on high-value SERPs. Does your content include long-tail modifications to the keyword? Improving the customer experience.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Altitude Marketing

SEPTEMBER 25, 2018

And yes, long-form articles, blogs, social media posts, case studies, white papers, primary research reports, and other types of customized content are valuable. If you are a startup insurance software provider, for example, the likelihood of showing up on page 1 on Google’s SERP for the search term “insurance” is not happening.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

EMagine B2B Blog

NOVEMBER 22, 2017

Think of topic clusters as those long-tail keywords that are very specific. As a team, choose the broad topics you want to rank for in the SERPs. Build out a long-format content web page that introduces and addresses nearly every question a person could have about that general topic.

Marketing Websites 8

Marketing Websites Long Tail Marketing Paid Search Agency Marketing Management 8

seo.co

JUNE 11, 2023

However, long-tail keywords are just the first step to the evolution a proper content marketing strategy. It is also beneficial for the hub page to promote more link magnets, including white papers, related tools, infographics, and more high-value assets, which people can use as references and links from their websites.

Lead Ranking 64

Lead Ranking Long Tail Marketing SEO Lead Scoring 64

Single Grain

JUNE 22, 2021

This keyword has a 183,000+ global monthly search volume : So, if your web page ranks on Google's SERPs, you will get a decent amount of traffic to your site. Target a primary keyword, add 3-4 other relevant long-tail keywords and cover them in one article. Dive Deeper: How to Rank on Page 1 of Google for Thousands of Keywords.

Lead Scoring 105

Lead Scoring Lead Ranking Google Optimization 105

Single Grain

SEPTEMBER 20, 2022

Case studies and white papers. A content marketing firm also uses the latest SEO techniques and understands the required LSI and long-tail keywords needed to create high-quality content that can quickly rank on search engines and increase conversion rates. White papers. Website content. Landing pages.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Anteriad

APRIL 25, 2023

Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

JANUARY 15, 2020

on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content. Your free offering is typically downloadable content, like a PDF checklist or short, concise how-to article, a thorough PDF report with clickable links, an e-book or a white paper.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Webbiquity

NOVEMBER 12, 2013

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. BizReport ). Yet less half utilize webcasts and just 20% create e-books.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. BizReport ). Yet less half utilize webcasts and just 20% create e-books.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Directive Agency

MAY 9, 2017

New opportunity identification in SERPs. Most traditionally, lead generation assets are grouped as: White Papers. In general, I recommend that most B2B firms start by developing their core content before expanding into their blog, resource, and long-tail content. Content marketing. Keyword research. Shopping Ads.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Optinmonster

AUGUST 27, 2023

Apart from blog posts, you can also gate: News articles White papers and research Webinar and video replays Checklists and cheat sheets Downloadable resources and tools Any lead magnet Content gating can be a quick way to help you understand who your audience is and what matters to them.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

FEBRUARY 10, 2020

It could contain a form meant to capture visitor information and convert them into leads, often by offering gated content such as a guide or white paper, in exchange for contact information. The landing page can be very short or quite long, but it should only have one goal and one CTA. Long-Tail Keywords.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. There are different formats used for content marketing, such as: Blogging.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

SEPTEMBER 3, 2019

Search for anything related to SEO, social media strategy or content and one of his articles is likely to be at the top of the SERPs. Then create other, more detailed pieces (or “spokes”) related to the hub’s long-tail keywords and link them all together through the hub. Get A Free Consultation. 1) Neil Patel. Takeaway Tip.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Webbiquity

NOVEMBER 28, 2011

48% said that they click on a company or brand if it appears multiple times in the SERPs (which is why web presence optimization is so important) while 28% are more likely to click on results that include a video.” SERPs: The Benefits of Being No. However, the “most-trusted sources” vary by stage of the buying cycle.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100