Industrial Marketing Today
MARCH 12, 2012
The same study also found that 80% of the companies that had a blog, found it a very to somewhat useful tool. It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. Both studies cite this as the number one reason for using social media.
Industrial Marketing Today
MAY 6, 2011
I’ll summarize the major findings from the study in this post but the headline of the cover story from the March 2011 issue says it all, “Sign of the Times: Wider Adoption of Web-Based, Digital Tools Usage Is Cruising Ahead.”. Yup, social media does work in the industrial sector, sometimes.
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Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. Instead, consider starting a group on LinkedIn with a focus on your niche.
Industrial Marketing Today
AUGUST 16, 2011
I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. It is not just about investing in the latest machine tools. However, these have been from other industrial marketing consultants like me.
Industrial Marketing Today
APRIL 23, 2012
If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage. a global leader in the manufacture, distribution and service of electronic test tools, biomedical equipment and networking solutions.
Industrial Marketing Today
AUGUST 3, 2010
Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. You can read his entire blog post here.
Industrial Marketing Today
JANUARY 26, 2010
Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Provide multiple ways to access relevant information with minimal clicks.
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