Industrial Marketing Today

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Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.

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Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Both studies cite this as the number one reason for using social media.

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Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article.

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry. Not so fast!

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Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels. Instead, consider starting a group on LinkedIn with a focus on your niche. See chart).