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Industrial Marketing Today
MAY 6, 2011
I’ll summarize the major findings from the study in this post but the headline of the cover story from the March 2011 issue says it all, “Sign of the Times: Wider Adoption of Web-Based, Digital Tools Usage Is Cruising Ahead.”. Yup, social media does work in the industrial sector, sometimes. This one left me scratching my head.
Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels. Instead, consider starting a group on LinkedIn with a focus on your niche. distribution arm.
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Industrial Marketing Today
AUGUST 3, 2010
For an eCommerce site that is easy, it is typically the value of transaction per visit. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, you can track how many times site visitors clicked on the play button for a video on a particular page.
Industrial Marketing Today
JANUARY 26, 2010
Is it so outdated that you avoid sending prospects and customers to your site? It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Search engines love sites with constantly changing fresh content.
Industrial Marketing Today
OCTOBER 2, 2010
They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Social Media with Email Marketing – is it the Super Combo?
Industrial Marketing Today
MAY 14, 2010
Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.
Industrial Marketing Today
SEPTEMBER 13, 2010
One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Scoring or qualifying your site visitors is largely dependent on their behavior. Let’s look at three types of marketing content that have proven to be successful in getting site visitors to take action.
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