WebMarketCentral

SEPTEMBER 10, 2008

Social Networking At the least, social networking services like LinkedIn , Facebook and Konnects provide increased exposure for your company (and your "personal brand") while also providing SEO and reputation management benefits.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

OCTOBER 23, 2006

Her comment" "We don't use LinkedIn. Now, I know plenty of folks -- and you probably do too -- who do use LinkedIn and are anything but "losers and wannabes." But if this perception were to become widespread, it could obviously drive people to avoid the service. It's for losers and wannabes."

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

OCTOBER 27, 2008

Some rankings are surprising ( Webkinz is worth more than LinkedIn ?), Unfortunately, Ian was recently banned by StumbleUpon , so use this service very carefully. some are disturbing (the Huffington Compost is worth as much as Twitter ?) and many are controversial, as indicated by the comments here.

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JANUARY 16, 2009

Social media guru Chris Brogan has written a free ebook on Using the Social Web to Find Work that, in Chris' words, "takes you from the specifics of using LinkedIn to your benefit, into some ideas on how to grow and nurture your social networks ahead of a need for them." Finally, a relatively new service is TopJobLeads.com.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

JANUARY 5, 2009

Write an article (or articles) for Google Knol on topics pertaining to your product or service. Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV. Social Tagging SEO Practice.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

OCTOBER 26, 2006

In fairness however, the problems noted in the last post here pertained mostly to B2B sites: of the 24 social networking sites reviewed by Kibibi Springs , only three -- LinkedIn , Ryze , and Spoke -- are B2B-oriented sites. That argument has validity -- as long as people are honest.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

MAY 10, 2007

Their terms of use also explicitly states, "You may not use Wink to sell a product or service, or to increase traffic to your Web site for commercial reasons." Sort of a scaled-down, free version of LinkedIn. Interesting to the right demographic, but not applicable for general business use.

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

NOVEMBER 9, 2009

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. While they still provide that service to some extent, trade pubs are no longer the only game in town. Authority and independence.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JUNE 17, 2009

WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.). WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.)

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

JULY 30, 2009

Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site. But in terms of justifying social media efforts, the return-on- not -investing (RONI) is arguably more compelling than any current ROI measure.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

NOVEMBER 30, 2009

Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much. There's no need to follow everyone on Twitter, friend everyone on Facebook or connect with everyone on LinkedIn who reaches out to you. Be careful who you connect with.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? One of his recommendations is to subscribe to TubeMogul , a free service that enables you to upload video to multiple sites and provides detailed viewership metrics. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

SEPTEMBER 4, 2008

Actually, they even advertise the service that way on the Spokeo site : "Want to see something juicy? MySpace and Facebook hold the top two spots) while other findings are more suprising (such as that LinkedIn is only #9, and Twitter—which I use but have never really understood the appeal of—grew more than 4,000% last year).

Social Media 20

Social Media Optimization Linkbait Media 20