article thumbnail

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. LinkedIn (87% vs. 83%). Content Marketing Search Engine Marketing Blog'

article thumbnail

Integrating Social Media and Search

Marketing Insider Group

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top eCommerce Strategies for 2023

TrustRadius Marketing

Social media is also a powerful asset that anyone can use to increase online sales. Social networks like LinkedIn and Facebook give online sellers the chance to engage with their target audience at a low cost. This is a tactic used to both generate leads and make sales.

article thumbnail

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Tom Pick (KC Associates) – A B2B marketing professional since 1992, Tom now focus on helping companies improve their business results through SEO, search engine marketing, interactive PR and social media engagement. She specializes in creating visibility, credibility and ultimately sales leads.

article thumbnail

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

Content marketing success also increases for organizations who have a documented editorial mission statement. 48% of the most effective B2B marketers say their organizations document their editorial mission statement. Which Social Media Channels Do B2B Marketers Use Most?

article thumbnail

37 facts on the future of Social Selling vs. Cold Calling

Biznology

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 80% of introductions generate a sale (source: DSWA ). source: Social Media and Sales Quota Survey).

article thumbnail

The Secret To B2B Social Media?

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy Click here to cancel reply.