Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

KoMarketing Associates

MAY 30, 2017

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events. See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

Launch Marketing

APRIL 19, 2023

Demonstrating credibility on trends and topics through thought leadership content translates to trust in your product or service and addressing their needs. Taking this a step further, you can deliver and present testimonials that match a prospect’s pain points. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Webbiquity

JUNE 20, 2023

During a webinar, you can deliver presentations, lead interactive discussions, and invite customers and industry experts as guest speakers. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries. Embracing these trends will keep your brand relevant and position it as a leader in the industry.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Tomorrow People

NOVEMBER 30, 2018

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. They’re all on Facebook, they’re all on LinkedIn.

Trends 220

Trends Content Marketing Branding Brand Identity 220

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Brightedge

OCTOBER 11, 2022

It also presents an attractive proposition to SEOs because it allows them to let search engines know about changes to their sites instantly. Big brands like LinkedIn and eBay already leverage and benefit from the protocol. Other Key Indexing Trends. How to Use IndexNow. There are no downsides to using IndexNow on your site.

Practices 127

Practices Trends Best Practices API 127

Modern B2B

JULY 20, 2023

LinkedIn: Feed Algorithm In other news, whilst there may be an apparent increase in missing insights from marketing platforms as broader approaches are encouraged, LinkedIn has shed some light into its Feed Algorithm. Thought Leader Ads Another update from LinkedIn came as it announced the introduction of Thought Leader ads in June.

Trends 52

Trends B2B Thought Leadership Privacy Marketing Analytics Tools 52

Modern B2B

NOVEMBER 16, 2023

The strategic announcements highlight LinkedIn’s commitment to retaining user engagement within the platform. Testing these new formats and their impact is paramount, as they are gradually integrated into the LinkedIn platform. Key platform updates and trends appeared first on Modern l B2B Marketing.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

Modern B2B

DECEMBER 4, 2023

The strategic announcements highlight LinkedIn’s commitment to retaining user engagement within the platform. Testing these new formats and their impact is paramount, as they are gradually integrated into the LinkedIn platform. However, the implications of this decision on user perception are yet to be seen.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Outbound Engine

AUGUST 6, 2020

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. LinkedIn Learning. LinkedIn Events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's dive in. It's not the time to be pushy or aggressive.

Spending 72

Spending Trends Marketing & Strategy Cross-Selling 72

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. It’s easy to do that on LinkedIn. If fact, the easiest way to do this would be to enable users to tie their LinkedIn profiles into Twitter. Business Twitter would have much richer profiles, including title and company.

Twitter 320

Twitter Enterprise Management Business Work Management 320

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Madison Logic

SEPTEMBER 14, 2023

LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM. You can start this collaboration and activate full-funnel, multi-channel ABM campaigns by integrating LinkedIn into your existing ABM platform.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. Reading through the list and paging through the slides is like taking a training course on some of the biggest trends in business and marketing.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Only B2B

NOVEMBER 23, 2020

After our research and curation, we came up with trends that are predicted to be the future of B2B lead generation industry. . AI is presently helping the majority of sales reps standing out as the best in them and is certain to surge with every passing day becoming the largest revolution in lead generation and sales history.

Marketing AI 117

Marketing AI Lead Generation Lead Ranking Trends 117

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. You don’t want to miss out on the opportunity to establish your voice on Twitter and LinkedIn as well.

Social Media 111

Social Media Trends Personalization Branding 111

SmartBug Media

SEPTEMBER 14, 2022

In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. Presentation by: Allyson Hugley LinkedIn, Global Director, Customer Insights. Consumer preference trends to keep in mind.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

SmartBug Media

SEPTEMBER 14, 2022

In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. Presentation by: Allyson Hugley LinkedIn, Global Director, Customer Insights. Deliver the present. A new generation of workers.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

BenchmarkONE

MARCH 25, 2021

As content strategy and content marketing become more important, new trends will emerge. Below we are going to discuss seven new trends in marketing that are especially relevant for content marketers. These trends may well be the ones that define the next year. Artificial Intelligence is now a trend in content marketing.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In February 2019, LinkedIn Live was launched to individual users. And I'm not the only one. Virtual Events.

Linkedin 69

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 69

Outgrow

MARCH 7, 2022

Marketing Trends 2022: The Good, Bad, and Ugly. Since the pandemic, marketers have realized that keeping up with the latest marketing trends is critical for the success of their marketing campaigns. These upgrades and trends will ultimately define the future of digital marketing. . Marketing Trends to Watch Out for in 2022.

Trends 52

Trends Planning eCommerce Paid Search Agency 52

Contently

APRIL 19, 2017

Here are six social media trends that marketers should know about. Video, the present and future king. LinkedIn has quietly introduced video features as well, though only for influencers thus far. The post The 6 Most Important Social Media Trends of 2017 appeared first on The Content Strategist.

Social Media 167

Social Media Trends Emarketing Media 167

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167