Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. Click here to read part 1 which has over 3600 views and you can click here to read part 2.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

DECEMBER 22, 2014

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey). 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). Why has it changed?

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

DECEMBER 11, 2014

The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform. The audience is different, so cater for what they are looking for.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

MAY 29, 2013

Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. You want to be seen as not only up to date, but trustworthy and helpful. Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

MARCH 31, 2014

On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization. LinkedIn and Facebook can be used for purposes of both employment and product branding.).

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization. LinkedIn and Facebook can be used for purposes of both employment and product branding.).

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

JANUARY 21, 2013

Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. An SEO Boost.

SEO 80

SEO Google SERP CTR 80

Biznology

NOVEMBER 11, 2013

I am a co-author along with eight other peers. Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Here is an (abbreviated) 13-step crash course in digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

FEBRUARY 10, 2015

You’re under 24-hour strict peer review. “Why should I?,” ” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” ” No you can’t. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

MAY 10, 2016

” “GaggleAMP addresses the attention deficit problem by leveraging the power of peers. ” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., ” Why GaggleAMP?

Conference 80

Conference Advertising Agencies Peer-to-peer Linkedin 80

Biznology

FEBRUARY 12, 2013

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers. Or your village.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

OCTOBER 31, 2013

In a scenario that sounds a bit like Minority Report, recruiters now scan LinkedIn, assess who has been updating their LinkedIn profiles and how frequently and then proactively go after candidates, sometimes before these individuals even start looking for new jobs. Photo credit: Wikipedia. But what about promotions?

Lead Ranking 80

Lead Ranking Lead Scoring Peer-to-peer Work Management 80

Biznology

APRIL 11, 2012

You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And then you wonder: am I going to finally be free of the email jail, and have time to do real work? Email is not intrinsically good or bad.

Social Networks 80

Social Networks Peer-to-peer Wikipedia Ideal Customer Profiles 80

Biznology

AUGUST 30, 2011

I have won contracts and business on the power of five-digit followers on Twitter, which is modest compared to most of my peers. Image via CrunchBase. Happens in DC all the time. I’m rocking the latest dinner party, parlaying attendees with my wit and banter, when someone snazzier and trendier enters. For real effect.

Twitter 80

Twitter Demand Peer-to-peer Long Tail Marketing 80

Biznology

APRIL 26, 2018

And indeed, the late 1990s, as well as the 2000s, saw social media focused mainly on connecting peers; it was truly a person-to-person interaction with businesses yet to fully embrace the Internet’s power and potential. In essence, these industrious ancient Persians established the first social network.

Peer-to-peer 143

Peer-to-peer Intent Word of Mouth Ad Exchange 143

Biznology

FEBRUARY 14, 2018

This study also found that LinkedIn was the safest ad platform for ads, while Twitter and Facebook were seen as the riskiest. Traditionally politics has always been avoided by business leaders as it could lead to unpredictable problems, with no assured benefit for their brands or corporate reputation. This exacerbates extreme positions.

Contingency Planning 149

Contingency Planning Paid Search Agency Branding Brand Identity 149