KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

KoMarketing Associates

MAY 29, 2014

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

Hubspot

MARCH 5, 2020

Despite all the 5G hype, you might still be asking yourself, "What the heck is 5G and how will it impact my business?". While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly power computers, televisions, and even smart devices.

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98

B2B Marketing Traction

OCTOBER 16, 2015

In June of last year, I worked with one of my clients to improve their marketing. At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ). Then it was time for Twitter. This wasn’t the client’s fault.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

KoMarketing Associates

DECEMBER 14, 2015

. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. It starts with creating a simple content marketing mission statement. EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Our experts are happy to share our understanding of the market with you, free of charge. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KEO Marketing

JULY 18, 2017

Many business owners and small marketing teams try to do digital marketing on their own and find that it is not the best use of their time. They do not have the proper resources, experience, and time to dedicate to online marketing, and simply end up wasting money. Finding Digital Marketing Experts .

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Thought leadership marketing is the art of positioning your company as a leader in its field.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Launch Marketing

NOVEMBER 21, 2018

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. downloads content via a web form, watches a video, visits a key page, etc.)

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Hubspot

APRIL 7, 2020

I can't count how many times I've come up with an idea and immediately said to my friends, "I should start a business!" I never do, but if I did, I know it would be online. Well, in 2018, online businesses generated over $2 billion in revenue. Starting a business is a hefty and challenging endeavor.

Work Management 90

Work Management Business eCommerce Marketing Management 90

Hubspot

MARCH 27, 2018

These types of influencer round-ups are all over the web, but very few of them highlight more than a small handful of female leaders. These influencers were suggested by members of our team, and we encourage you to keep the conversation going on Twitter. Tweet at us to share a female leader -- big or small -- who inspires you.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Hinge Marketing

DECEMBER 11, 2015

” Never has that phrase been truer than in today’s business landscape. Faced with seemingly endless outlets and opportunities to share and promote content, many business owners and marketers are overwhelmed by the idea of content marketing. How do they consume content (mobile, video or both)?

Lead Generation 48

Lead Generation Work Management Lead Scoring Lead Ranking 48

Parse.ly

APRIL 6, 2020

You want to know if your website is contributing to your business the best that it can. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Many businesses start with Google Analytics. It’s free and robust enough for many small businesses.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

AUGUST 30, 2011

Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Marketing Budget.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

MLT Creative

SEPTEMBER 8, 2010

September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. ” to “How is your company doing social media?”

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Encourage social sharing (Facebook, LinkedIn, etc.) Measure Small Successes First While in the end every strategy must pull its own weight in a B2B Internet marketing campaign, its easy to expect too much from a company blog too soon.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

SnapApp

SEPTEMBER 12, 2011

Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. Facebook Mobile Support?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Webbiquity

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. Image credit: Cox Business. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups? Guides to Publishing on LinkedIn.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. That percentage is part of the 77% of US adults who are online daily. billion mobile internet users.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. There will also be a special handout (small book) provided of the presentation with additional SEO resources available to the first 50 attendees. We hope to see you there! out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. WebFX ) The number of mobile users will reach 7.49 Let’s begin!

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. 1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” ” — Online Marketing Institute. 1 ) SlideShare.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

TrustRadius Marketing

JUNE 28, 2018

You can reach out to chosen audiences through apps, mobile websites, articles, and videos. With any of these options, the ads can be shown in both mobile and desktop formats. Facebook Ad Marketing Objectives. Another important step is to get clarity on your marketing objectives. Consideration. Get video views.

Paid Search Agency 53

Paid Search Agency Facebook Online Marketing Ads 53

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. They want a mobile-friendly experience. Don’t Overlook the Power of LinkedIn. Business segment pages.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

TrustRadius Marketing

JULY 27, 2022

The same report concluded that eCommerce on social media has a market potential surpassing $1 trillion. They help businesses track how consumers engage with their social media channels. This knowledge is crucial to formulate your marketing strategy while enabling social media marketing. Influencer Marketing.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93