Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. You guessed it, right?

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Martech

MAY 16, 2024

Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Since then, streaming services have introduced more subscription options as the ecosystem continues to evolve. LG also shared how smart TV watchers decide what to watch. households.

Marketing Budget 106

Marketing Budget Video Marketing Ad Exchange Multi-Channel 106

The Marketing Blender

DECEMBER 16, 2019

Our Services. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #1: Email Marketing and Automation.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

B2B Marketing 101

B2B Marketing Trends B2B Planning 101

The Marketing Blender

DECEMBER 16, 2019

Our Services. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? B2B Marketing Trend #1: Email Marketing and Automation.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. A Marketplace in Transition.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

PureB2B

DECEMBER 3, 2021

In fact, over 51% of event marketers focus on thought leadership centered around industry trending gatherings. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration. Balancing Your Budget with Intent Data.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 100

Linkedin Generation Marketing Budget Leads 100

PureB2B

DECEMBER 3, 2021

In fact, over 51% of event marketers focus on thought leadership centered around industry trending gatherings. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration. Balancing Your Budget with Intent Data.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

The Marketing Blender

DECEMBER 28, 2020

Our Services. 5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 61

Marketing Budget Trends Cross-Selling Marketing & Strategy 61

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Thoughts on these studies?

Social Media 314

Social Media Stats Marketing Report Paid Search Agency 314

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Optinmonster

DECEMBER 28, 2023

In this post, we’ll share important insights into email and social media marketing. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Top 5 Most Popular Email Service Providers Gmail: 1.5 There’s no 3rd-party platform dependency with email marketing. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

NOVEMBER 10, 2020

I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Planning 314

Planning Analytics Enterprise Management Work Management 314

Contently

NOVEMBER 22, 2021

This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Marketing Insider Group

JANUARY 21, 2020

With these tips and insights, you’ll be on your way to a budget that makes sense for your needs and can help you reach your goals. Critical Steps to Creating Your Content Marketing Budget. When compiling your budget needs, it’s best to start with the goals you hope to accomplish with content marketing.

Budget Programs 282

Budget Programs Paid Search Agency Content Marketing Planning 282

Binary Demand

JUNE 22, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. Utilize social media LinkedIn and Twitter, for example, can be practical tools for verifying contact information. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

The Marketing Blender

SEPTEMBER 23, 2019

Our Services. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . SnapChat Live Stories) that marketers can use to start conversations about their brands. .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Hinge Marketing

JANUARY 29, 2020

I hear this all the time from professional service providers. But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. Technology and automation will reshape the skills needed in marketing departments. What strategies do they use to drive growth? Can you copy their success?

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Biznology

DECEMBER 2, 2019

We marketers need to get ready by adding structured data, beefing up our FAQs and mobile-enabling our websites to get the best advantage. As messaging app usage soars, leading providers Facebook Messenger and WhatsApp offer business solutions. The top application so far is customer service, to solve problems quickly.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

The Marketing Blender

NOVEMBER 11, 2019

Our Services. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

The Marketing Blender

MARCH 2, 2022

Our Services. For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Marketing Strategy. Marketing plan or roadmap. Marketing Execution.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

chiefmartech

DECEMBER 21, 2015

The adoption of “marketing middleware” did increase — DMPs, customer data platforms (CDPs), tag management sytems (which have evolved into marketing data pipelines), and cloud connector apps of all kinds — as marketers continued to build their own “stacks.” ” (A).

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? A quick definition for newer marketers in the room: A call to action (CTA) is a statement that prompts someone to do something. We don’t have to tell you that marketing budgets took a hit this year , with average budgets falling from 9.5%

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . Michael Brenner , CEO, Marketing Insider Group.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

The Marketing Blender

MAY 4, 2021

Our Services. The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? But how do you really know if your marketing efforts are successful? Make sure your budget aligns with the areas your want to optimize. Content marketing. Digital marketing. Who We Are.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Envy

JANUARY 28, 2018

These stimulated the use of rich and extensive datasets for marketing decision making and catalyzed data-driven approaches in marketing. We expect this trend to continue. With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Contently

MARCH 26, 2021

The marketers at these companies who discovered this waste and made a change are brave as hell. Display is an incredibly low-effort way to spend your marketing budget. This entitles us to strut into the CFO’s office with our “I’m a data-driven marketer, give me a raise! appears to come out.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196