Pam Didner

AUGUST 16, 2020

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Hinge Marketing

FEBRUARY 22, 2024

Questions like these are what we designed this study to answer. Educational content such as blog posts, executive guides, white paper and ebooks address this need. LinkedIn High Growth firms are able to attract more skilled talent than their slower-growing competitors. How did they do it? What’s not to like about that?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. And it definitely takes planning.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The Marketing Blender

DECEMBER 16, 2019

2020 B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. 2020 B2B Marketing Bonus Trend: Focus on the Fundamentals. Digital Marketing. Sales & Marketing Alignment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Mx Group

SEPTEMBER 11, 2018

As you start creating and presenting your plans for next year (yes, it’s that time again!), Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

The Marketing Blender

DECEMBER 16, 2019

B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. B2B Marketing Bonus Trend: Focus on the Fundamentals. Digital Marketing. Sales & Marketing Alignment. Content is king.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. 59% of marketers increased spending on content last year, while just 7% cut that area.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

KoMarketing Associates

MAY 1, 2013

Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings. More than half (53%) plan to increase their content marketing budgets this year and, on average, they’re allocating a little over a quarter (29%) of their overall budgets to content marketing.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Exo B2B

NOVEMBER 4, 2019

Just a short blog inspired by Lynda St-Arneault’s LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity.

Relevance 45

Relevance Marketing AI Content Marketing Allocation 45

Hinge Marketing

FEBRUARY 3, 2020

And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. In this post, we will show you how to develop a thoughtful and effective plan for your professional services firm. Four Approaches to Marketing Planning. Legacy budget planning.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Walker Sands

MAY 28, 2020

It’s no secret that plans have changed and in-person events are no longer a key part of B2B marketing strategies – at least in 2020. Connect with your leads on LinkedIn. Reallocating budget while making the pivot to online events is a big undertaking, but you’re not alone. Helpful resources.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

NuSpark Consulting

JULY 13, 2016

While more B2B companies are allocating marketing budget to social media, nurturing is still viewed primarily as a function of sales. At the very least their personal social profiles like LinkedIn should be fully optimized. Social Nurturing Isn’t Just a Job for Sales. An Omni-channel Approach to Nurturing.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Even firms that embrace online marketing often do it wrong, wasting precious time and money. White Papers.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

accelerate agency

APRIL 12, 2023

Nevertheless, to stay one step ahead of the field, you’ll need a watertight SaaS marketing plan. Marketing of any kind is all about finding ways to stand out from the crowd. Here’s a quick look at what we’ll be covering: What is SaaS marketing? How is SaaS marketing different?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Industrial Marketing Today

APRIL 20, 2010

Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

KEO Marketing

JULY 13, 2017

According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets. Digital marketing expenditures are expected to continue rising and will reach nearly $120 billion by 2021. Why digital marketing is thriving. Experience. Testimonials and Social Proof.

Paid Search Agency 48

Paid Search Agency Companies Planning Advertising Agencies 48

Industrial Marketing Today

SEPTEMBER 3, 2010

You don’t have that kind of a marketing budget; smaller as it may be in these tough times, yet a lot is expected of you or your marketing team. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? What is a content audit?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Planning Mobile Advertising 130

Industrial Marketing Today

JULY 29, 2010

Chairman and CEO of GPJ said, “This report suggests that engagement is now a key dynamic that should be considered when designing big-idea campaigns; without engagement, the message is quickly lost, its power diminished.” Marketers are getting in their own way when it comes to drafting their engagement strategies.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hinge Marketing

MARCH 28, 2014

Both large firms with ample talent for writing, producing, and promoting content along with a healthy marketing budget, as well as small firms with very limited resources struggle with determining how to formulate a successful, sustainable B2B content marketing program. On Twitter or LinkedIn? Why the struggle?

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Online Marketing Institute

DECEMBER 6, 2011

Content Marketing Stats. B2B Content Marketing Assessment. White Paper Library. Many of the statistics and results are consistent with what we saw last year: 9 out of 10 organizations market with content marketing. White papers (19% increase). Marketers are using social media more frequently.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

QuanticMind

FEBRUARY 14, 2019

That said, if you’re out of tune, a meaningful percentage of your marketing budget could be wasted without much return. Is LinkedIn likely to be open on their browsers? The benefits of a well-executed social campaign can be immediate if the right notes are struck with your target audience. Are they using Facebook ?

Social Media 40

Social Media Conversion Media Marketing Budget 40

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Set Your Marketing Budget.

Paid Content 266

Paid Content Marketing Budget Paid Search Agency Advertising Channels 266

Zoominfo

JULY 11, 2018

In comparison, 86% of B2C marketers use content marketing ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

SEPTEMBER 25, 2018

Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. The (Almost) Universal B2B Marketing Channel. Possibly the most ubiquitous B2B content marketing practice is blogging.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

FunnelEnvy

APRIL 1, 2024

Strength in Demand for SaaS Products and Services Even as economic uncertainty still hovers on the horizon, recent surveys point to resiliency in the SaaS products and services market. 72% of businesses plan to invest more in SaaS solutions, and 73% expect to increase their spending by at least 5%.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

The Point

APRIL 23, 2020

Corporate blogs are some of the most neglected marketing assets in a company’s arsenal. With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Like surveys, podcasts are ideal fodder for social media (especially LinkedIn), lead nurturing , and demand gen. Fix your blog.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

nDash

OCTOBER 15, 2020

This practical experience is backed by a high-quality education and respected professional designations, allowing me to provide valuable, authoritative, engaging information to any audience.”. These range from venture capital to financial planning, and even some of the world’s largest banking institutions. Market research .

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Sendible is one of the top social media management solutions specifically designed for digital agencies. Easy access to Canva design tool. No free plan. Ease of use.

Enterprise Management 160

Enterprise Management Work Management Social Media Marketing Management 160

Zoominfo

JULY 21, 2019

In comparison, 86% of B2C marketers use content marketing ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100