Onalytica B2B

FEBRUARY 28, 2019

Increased engagement from Influencers’ audience was also seen when influencers were ‘behaving’ like media outlets – by sharing links to content. This could be evidence to show that the public are more likely to engage with news & debate around AI when this comes from an influencer rather than from a media outlet.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Onalytica B2B

FEBRUARY 20, 2017

Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. and the influencers you don’t.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

MARCH 12, 2018

SOURCE: [link]. A great example of this is Microsoft’s developer relations program, where internal Microsoft technical evangelists are building relationships with influential developers in the industry. Don’t buy their opinion.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

MARCH 9, 2017

To link this all back to the original statement; the bottom line here is that paid influence isn’t more effective than earned influence, nor is earned influence more effective than paid; both are bold sweeping statements assuming that every brand’s scenario and needs are the same.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

OCTOBER 4, 2017

Outcomes should link to your wider business objectives and end goals. Out of the program invites, event invites, social outreach and internal evangelism – how much of this has converted: How many influencers have joined the program? How many have attended your events? How many relationships have been built? Measuring your outcomes.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

MARCH 17, 2017

Once you’re aware of them you’re better equipped to make reference to and directly link them to what you’re proposing. This doesn’t necessarily just entail the business objectives within your function alone, but across the wider business, too. CLICK HERE TO GET IN TOUCH!

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

JANUARY 6, 2016

These employees will become brand ambassadors and will also link to influential subject matter experts, helping to deliver and amplify your messages to the right people. More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

APRIL 4, 2017

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

OCTOBER 30, 2018

If you would like to listen to the interview in full here is a link to the podcast: The post Interview with Robert Levin appeared first on onalytica. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Feel free to reach out Twitter or LinkedIn or you can contact me through the website.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

FEBRUARY 28, 2018

Onalytica’s platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, analyzing data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

JANUARY 18, 2017

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Onalytica B2B

SEPTEMBER 16, 2015

There are now 40 million small businesses using Facebook ‘pages’ and it is riddled with adverts and promotional links smartly catered for each individual. Facebook is currently the most used social media networking website in the world, with 1.5 billion active users , and 700 million using the Facebook mobile messaging app alone.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

SEPTEMBER 20, 2017

The addition of Instagram stories enables influencers to signpost or link back to brands when collaborating. When users find a profile with content and style that suits their interests they’re quick to hit follow and tend to stick around. With all this said, Instagram remains one of the hottest channels to engage with influencers.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

NOVEMBER 2, 2017

An interview with Sarah Goodall , Founder of Tribal Impact – The importance of employee advocacy and how this links in with influencer marketing. Luke Brynley-Jones , Managing Director at OST Marketing – The 7 main engagement models for working with influencers. Here are the key takeaways from the morning.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

SEPTEMBER 5, 2017

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

JULY 16, 2018

Get to know your customer because you can’t divorce the employee and the customer experience, they are intrinsically linked and you can’t achieve one without the other. .” The customer has become an abstract notion as marketers rarely meet them. 30% of Fortune 500 companies have made the shift to CX strategies.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 27, 2017

While conclusions can be drawn if sales increase sufficiently post campaign, or by tracking influencers’ unique links in Google Analytics, this isn’t always as conclusive. Influencer marketing typically tends to be measured against the softer metrics, such as likes, comments, shares and re-tweets. PAY PER CLICK: THE PROS.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

JUNE 16, 2016

@VictoriaLIVE. Victoria Derbyshire. AlexMunterCHEO. Alex Munter. cheo.on.ca. Niall Breslin. alustforlife.com. dougleddin. Doug Leddin. Simon Wessely. King’s College London. rubywax.net. MordiOfficial. HRH Mordi Joel (M.J). United Nations.

Branding 100

Branding Brand Identity Lead Scoring Lead Ranking 100