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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The State of Paid Social 2017. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. 3 Ways to Build a Better Agency-Client Relationship.

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What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings. Most enterprise SEO platforms provide link analysis (i.e., what sites should you solicit links from) as part of their base platforms. Social signal tracking and integration.

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5 Action Items from #SMX Advanced 2013

KoMarketing Associates

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc.,

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5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

The just-released Handbook: B2B Marketing Using Google & Paid Social gives a detailed look at beginning your B2B digital marketing efforts. In this blog, however, we’re taking that conversation a step further by exploring the most effective SEO tips for supporting your digital campaign and growing your brand.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results?

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How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer

The company sells non-GMO verified, seasoned frozen vegetables and its products are now available in popular retailers such as Costco, Bristol Farms, Kroger, and more. Complementing organic content with paid ads. Paid social media ads also played a part in the #ThinkVeggiesFirst campaign.

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Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign 

BDB

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. Link building as part of an integrated PR and SEO strategy can even help drive website traffic – and these visitors can then be nurtured further down the sales pipeline.