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Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Google Trends.

Paper 119

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? For example: An educational white paper by an industry analyst on a hot industry trend will tend to generate a broad spectrum of prospects, including a large subset who have no interest whatsoever in your solution but want to stay abreast on what’s new in your space. Wrong.

Paper 83

White Paper Do’s and Don’ts


These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing. Lead Generation White Papers Writing Blog Blog Post Content Marketing Editing Homepage Resources

Paper 28

Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to several recent studies from IDG and DemandGen Report, buyers still leverage white papers to help make B2B purchase decisions. It now takes significantly more reach to generate the same amount of lead responses from white paper fueled campaigns.

Paper 25

Study: How Much of Your Content Marketing Is Effective?

publishing more content often leads to diminishing returns. for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. content. in it.

Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Although white papers are still a workhorse, there is a troubling fact that deserves your immediate attention.

Paper 25

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. Blue Paper?

Paper 62

A Follow-Up Strategy for Content Syndication Leads

The Point

It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. references the specific content asset. 2.

Not All Industrial White Papers Merit Registration

Industrial Marketing Today

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Paper 25

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. company blogs, social channels, existing white papers, data, internal subject matter experts—these things can. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. years prior.

3 Tips for Choosing a Magnetic White Paper Topic

KEO Marketing

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. It’s why they downloaded your white paper, after all.

How to Turn a White Paper into a Content Marketing Machine

Fearless Competitor

How Do You Turn Your New White Paper into a Content Marketing Machine? To illustrate, take one of those white papers and: Shoot a video interview of the author, discussing key points from the white paper ( post this video to YouTube ). Develop a brief narrated introduction to the white paper in PowerPoint ( post to SlideShare and ).

Paper 101

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? I’m racking my brain and finding it quite difficult to come up with any good examples. More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer.

Paper 36

Savvy Speaks: White Paper Writing Best Practices

Savvy B2B Marketing

These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? not your lead gen problem - but my problem. Yes, white papers are technically, well, technical documents. One of the things that helps a white paper stand out is design. The Savvy Sisters have some ideas.

Staffing and Launching Your Content Marketing Program

These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. original photography as something Steve the Lead.

The Best White Paper on B2B Demand Generation Ever Written!

Fearless Competitor

How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. To grab this FREE white paper in order to Find New Customers for your business and to get the Mr. Right Nows your salespeople need,, just click on the image below. More and more people are finding this blog each and every day. Thank you so much!

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders?

Paper 70

White Paper | Email Marketing

Fearless Competitor

Lead Generation Companies | Moving from Transactional to Conversational Email Marketing. If you wish to learn what does work today, download this free white paper, sponsored by  - by clicking the image. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. “Email is the lynchpin of B2B marketing today&#. Joel Book, ExactTarget. Click the image below to download it.

Paper 37

Permission Marketing Drives White Paper Relevance


Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. More importantly, white papers provide enormous opportunity. Generate qualified sales leads.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. IDG Connect showed two white paper cover examples side-by-side to 250 buying team members and asked their preference. Related Posts: 9 Reasons Why White Papers Still Matter. Why Design Matters in Content Marketing

Paper 55

White Paper Alternatives for the Savvy B2B Marketer


Sometimes you get tired of the conventional lead-gated eBook and you need something fresh that piques the interest of your audience. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. With so many options outside the traditional white paper, the possibilities are endless.

The B2B Marketer's Guide to Interactive White Papers


Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper? Why Do Interactive White Papers Work?

Paper 23

Our Flagship White Paper on B2B Demand Generation – How to Find New Customers is here!

Fearless Competitor

Get the great white paper How to Find New Customers right here on this blog, but filling out the form here. This blog is very, very popular, but until now you had to visit our Find New Customers site at to get this white paper. But as of today, you simple fill out a short form right here on the blog to get this great white paper.

B2B Marketers Can Benefit from Creating White Papers

KEO Marketing

By contrast, white papers have been consistently viewed as a type of content that can have an impressive ROI for B2B marketers. In one recent survey conducted by the Content Marketing Institute, 58% of B2B marketers said white papers are an effective marketing tactic. White papers offer several attractive benefits for B2B companies.

Why This Holiday Email Campaign Misses the Mark

The Point

One of my favorite lead generation mantras is this (repeat after me): Sell the Offer, Not the Product. If your offer is a White Paper, convince the reader why that white paper is worth the read. In the Symantec campaign, the value of the white paper is (apparently) learning why you need to buy their product, Norton Shopping Guarantee.

How to Find New Customers – the awesome and free white paper

Fearless Competitor

Grab the awesome and free white paper How to Find New Customers here. How can you crank up sales leads when prospective buyers aren’t interested? You need fresh ideas and insights, like those in the white paper here. Just visit Find New Customers or click the image here to download this great white paper. You need fresh free insights.

Paper 62

How to turn a good white paper into a great lead generation piece

Fearless Competitor

Great content or a great lead generation tool. Do you want a trickle of leads or a flood? Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. We craft a great white paper, like our highly acclaimed white paper on sales lead generation How to Find New Customers , sponsored by  Marketo.

White Papers: Refresh or Write Fresh?


Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one.

How to Find New Customers – our most popular white paper

Fearless Competitor

“Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.”  The Tagline of Find New Customers is “Lead Generation Made Simple&#. Click here to read the entire interview. (As this white paper is sponsored by Marketo , your information will be shared with them alone, and you can easily opt out.).

Paper 44

A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)

The ROI Guy

A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner. And as a guaranteed Alinean leads program, success of the campaign is ensured.

Lead 19

Case Study: The New UK CIO Interactive White Paper (by IDG & sponsored by Dell | Intel)

The ROI Guy

In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. Click here to see the New UK CIO Interactive White Paper in action. interactive white paper IT Economics IDG Dell Pisello IT Governance Alinean

How to Find New Customers – the classic white paper

Fearless Competitor

This white paper, sponsored by Marketo, is several years old. The Funnelholic wrote “ So much is written about B2B demand generation, but this white paper makes it simple. ” We wish to thank our sponsor, Marketo , as well as the Editor of this, Jill Konrath , for making this such a great white paper. However, it remains very, very popular.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? Our white paper experience. We’ve penned 3 great white papers to date – all are free at Find New Customers.

How to Turn Your New White Paper into a Great Lead Generation Product

Fearless Competitor

B2B Lead Generation : Great content or a great lead generation tool. Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? We’ve penned 4 great white papers to date – all are free at Find New Customers. You post it.

How to Find New Customers – the highly acclaimed white paper

Fearless Competitor

Lead Generation Companies | How to Find New Customers. This classic white paper, originally penned many months ago, has won broad acclaim, like this CEO. “ I think this white paper is excellent. &# The Funnelholic called it a “must read.&# And another CMO wrote  “It’s a great read.  I printed it and gave it to my entire marketing team.&#. discuss this white paper in the video clip below. But since it’s widely acknowledged to be the simple guide to B2B lead generation and it’s free, why not download it now?

Here's How to Use an Interactive White Paper to Generate Lots of Leads

ion interactive

There is a ton of opportunity to generate lots of leads, of high quality, by repurposing your existing content into interactive content marketing experiences. And white papers offer some of the best chances of educating, informing and influencing your audience. Offer visitors just a select portion of the eBook or interactive white paper in the experience.