Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Score those strong purchase indicators highly and send these white-hot leads to sales.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

KoMarketing Associates

APRIL 23, 2019

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. Leads and Sales Remain Top Priorities for Marketers. Leads and sales have been a top priority for marketers for quite some time, as previous research indicates.

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

KoMarketing Associates

AUGUST 27, 2020

S2 Research recently published the results of the “Marketers, Agencies and Coronavirus” survey, and statistics showed that 76% of marketers believe it will be “extremely important” to reconnect with existing customers over the next six to 12 months.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

Direct Response Coach

MARCH 1, 2020

The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Customer Surveys Leads 100

KoMarketing Associates

SEPTEMBER 24, 2018

Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives. In terms of driving lead generation, the majority of marketers (47 percent) claimed that social media marketing has been the most effective tactic.

Customer Surveys 120

Customer Surveys Enterprise Management Leads Lead 120

KoMarketing Associates

FEBRUARY 2, 2021

Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design. Growth marketing is no longer a niche subject—it’s a pillar of successful companies.”.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. Lead scoring allows you to master the follow-up.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

KoMarketing Associates

SEPTEMBER 6, 2017

B2B marketers are still turning to lead nurturing campaigns to drive sales and grow their customer base, but are their efforts paying off? The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Ranking 136

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

MAY 1, 2017

Marketing and sales professionals are spending time and energy generating leads, but new research suggests that they are not always in the best position to take advantage of these new opportunities. A total of 57 percent of respondents said that they were doubtful that their lead workflow was creating an ideal customer experience.

Lead Management 120

Lead Management Customer Surveys Sales Qualified Leads B2B Marketing 120

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.” Personalization is for the lead generation and nurturing process. Guest post by Dhruv Mehta.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Savanta

APRIL 20, 2018

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. This will make the survey more engaging.

Customer Surveys 120

Customer Surveys Design Tips Positioning 120

KoMarketing Associates

JANUARY 8, 2019

To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them. Among the most used platforms, Facebook leads the way, with 82 percent saying they use it at least once per week.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

AUGUST 15, 2018

McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

KoMarketing Associates

NOVEMBER 22, 2022

Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives. Statistics indicated that most leading marketers (73%) now consider it “very easy” to increase budgets for channels that are outperforming their goals or expectations.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

SendX

FEBRUARY 11, 2021

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. But it doesn’t have to.

Lead Generation 395

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 395

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Martech

JULY 1, 2022

MA and CRM lead the pack. That’s one of the standout findings of the 2022 MarTech Replacement Survey. In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects.

Enterprise Management 101

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 101

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. At the moment, however, the majority of marketers (49%) still claim that they are primarily using email to drive leads into their pipeline.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Outgrow

AUGUST 16, 2022

How to Embed Survey in Email [+FREE Survey Tool Inside]. Sending a survey to thousands of people has become fairly easy these days. But what if they don’t click on your survey link? . Can you blame the person for not clicking on a random survey link? Solution: embed a survey in an email. We don’t think so.

Customer Surveys 52

Customer Surveys Outgrow Tools Click Rate 52

Martech

AUGUST 31, 2021

But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications.

Customer Surveys 127

Customer Surveys Marketing Management Digital Transformation Paid Search Agency 127

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. Send Post-Event Surveys to Attendees. Send Post Event Surveys to Attendees. Be Swift with Post-Event Communication.

Lead Ranking 306

Lead Ranking Lead Scoring Tips Leads 306

Tiecas

AUGUST 14, 2023

The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey. 1,104 people responded to the survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Read several blog posts?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

KoMarketing Associates

NOVEMBER 26, 2019

Ascend2 recently published the “Strategies, Tactics and Trends for Customer Experience” survey, and statistics showed that 47% of marketers are still only “somewhat successful” at achieving their primary objectives through their customer experience strategy. Marketing Data and the Customer Experience.

Customer Surveys 159

Customer Surveys Customer Satisfaction Marketing Budget Creation Marketing Budget 159

Outgrow

JULY 28, 2021

Free Survey Site for Students: New Survey Program. We know how hard it is to find a good survey builder that is not so basic and/or expensive. That is why we are here with a free survey site for students – Outgrow launches a new survey program! . Our advanced survey builder is now FREE! But guess what?

Customer Surveys 52

Customer Surveys Outgrow Template Lead Gen 52

KoMarketing Associates

SEPTEMBER 11, 2018

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. The majority (58 percent) said that their top priority is to convert leads into customers. Marketers Continue to Focus on Personalization.

Customer Surveys 155

Customer Surveys B2B Marketing Allocation Planning 155

KoMarketing Associates

APRIL 7, 2020

Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships. About 55% believe that marketing personalization leads to higher rates of sales conversions and future growth.

Customer Surveys 162

Customer Surveys B2B Marketing Planning Personalization 162

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. Why we care.

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124

PureB2B

SEPTEMBER 10, 2020

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish? Now, what is a survey in marketing?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

PureB2B

SEPTEMBER 10, 2020

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish? Now, what is a survey in marketing?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. What’s the Difference Between Leading and Lagging Indicators? If you want to change your current results, you must focus on leading indicators. Guest post by Ron Stefanski.

Lead Ranking 289

Lead Ranking Lead Scoring ROI Enterprise Management 289

Martech

MAY 16, 2023

The 2022 survey showed solutions being replaced in a quest for better features , in particular: Better integrations/open API. So please take about three minutes or so to complete our Replacement Survey and let us know how your martech world is evolving. The 2023 MarTech Replacement Survey is here. The need for better features.

Customer Surveys 98

Customer Surveys API Digital Transformation Budget Programs 98

Search Engine Journal

OCTOBER 5, 2021

We asked SEO professionals how they generate leads and where they win new business. See what they said in our State of SEO industry survey. The post How SEO Professionals & Agencies Win New Business [Survey Results] appeared first on Search Engine Journal.

Customer Surveys 131

Customer Surveys Ad Agencies SEO Business 131

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? By that, we mean gathering feedback through customer surveys. That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. What Is a Popup Survey?

Customer Surveys 87

Customer Surveys Examples Click Rate Copywriting 87