Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. But here’s the tricky part: You need the ability to anticipate the audience’s needs at every turn, and doing that at scale is hard without a sales enablement tool such as marketing automation. Consideration.

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Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Act-On

OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

Act-On 110

Act-On Lead Generation Generation Media 110

Act-On

DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets. Landing page templates?

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. Yet creating better strategies requires better data, and this is where many marketers get stuck. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

Act-On

SEPTEMBER 24, 2023

In the example below, the page title is “What is marketing automation?” For example, we’d look for a topic related to marketing automation since that’s what we do at Act-On. If we type “marketing automation” into a keyword tool, we can find related keywords and begin grouping them. Create “content clusters.”

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

SEPTEMBER 25, 2023

Use software as a tool to align sales and marketing departments. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Does your automation platform have what you need?

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Act-On

SEPTEMBER 25, 2023

Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business. Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Act-On

OCTOBER 11, 2023

Once you have the big-picture layout in place, you may want to focus on one area of specialization: your marketing automation team.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. But don’t despair! There’s hope for us all. Hiplay costs $5 a month.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Act-On

MARCH 19, 2024

Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

Act-On

FEBRUARY 6, 2024

Migrating to a new email marketing platform (aka marketing automation) can be intimidating. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. For example, most marketers ( 61% ) identify lead generation as a top goal.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

FEBRUARY 26, 2024

How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. The commission is usually based on the amount of clicks and/or leads delivered. What is Attribution in Marketing? What is Cost Per Mille Advertising?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Personalization Used in connection with CRM and marketing automation, your text messages can make a big impact with personalization.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

Act-On

MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. But Jeff, who oversees Act-On’s marketing and BDR teams, explains that volume doesn’t matter if the quality isn’t great. asks Kevin.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

Act-On

SEPTEMBER 28, 2023

But to execute strong inbound and outbound marketing campaigns, you need to integrate these sales tools with a marketing automation platform, which is the functional layer of successful companies. The system of execution is the marketing automation platform. Here’s one to consider.

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Paid Search Agency Work Management Marketing Automation Services Planning 200

Act-On

NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. Take it slow!

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Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

Act-On

NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Act-On

SEPTEMBER 21, 2023

When Act-On set out to build audience insights functionality into our marketing automation platform, we knew we needed the right partner. The problem: Advanced segmentation without the manual work Every marketer knows how difficult it can be to segment customers the old fashioned way. For us, it had to be Intel.

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Act-On Segmentation Ideal Customer Profiles Marketing Automation Services 100