Direct Response Coach

MAY 31, 2017

The post Landing Pages: Do you need a squeeze page or sales page – or both? You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you might have sent people to your website, [.].

Landing Pages 100

Landing Pages Display Email Marketing Promotion 100

Direct Response Coach

MAY 31, 2017

The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.

Landing Pages 100

Landing Pages Lead Nurturing Direct Marketing Lead Generation 100

Direct Response Coach

AUGUST 6, 2012

As an industry, we are flooded with new products and technologies that promise to improve response, reduce costs and close more sales. For the most part, these are tactical improvements, but if you want to see real change in your results, consider these attitudinal improvements. My Wish #1 I wish we would stop focusing on [.].

Lead Generation 100

Lead Generation Generation Leads Lead 100

Direct Response Coach

OCTOBER 29, 2012

Three ways to get better results from your sales letter copywriting. If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me at (phone) or (email). Listen, we’ve [.].

Consulting 100

Consulting Copywriting Service Business 100

Direct Response Coach

MAY 6, 2017

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. We use it ourselves and believe it’s an important long-term strategy for every business. Note I said long-term – and therein lies the challenge for many organizations.

Inbound Marketing 133

Inbound Marketing Content Marketing & Strategy Organic Leads 133

Direct Response Coach

JANUARY 30, 2017

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations.

Fulfillment 100

Fulfillment Marketing Prospects Order Sales Leads 100

Direct Response Coach

SEPTEMBER 17, 2015

Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.].

Cold Calling 100

Cold Calling Lead Generation Tactics Email Marketing 100

Direct Response Coach

MARCH 21, 2014

I ask this not to determine how big of a budget they will need – or how big of sale I [.]. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' The post Why your market universe size dictates your strategy appeared first on McCarthy and King Marketing.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 27, 2014

My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 27, 2014

My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

APRIL 12, 2016

You may know it as the sales funnel or the lead funnel. For me, it provides a good visual framework for individual marketing activities as they apply to your sales process. Are you familiar with the marketing funnel? Whatever the name, I think it’s very useful graphic. Let me put it another way. Not that [.].

Planning 100

Planning Marketing Funnels Top of Funnel Order 100

Direct Response Coach

SEPTEMBER 19, 2014

Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising' We’ve seen these direct mail ideas before.

Paper 100

Paper Copywriting Lead Generation Direct Marketing 100

Direct Response Coach

MAY 28, 2014

Anytime you can use automation to perform a critical step in your sales process – well, that’s a good thing. It’s especially helpful when you think about how many leads routinely fall through the cracks because you (or your sales people) don’t have the time [.]. You’ve got to love drip email. I know I do.

Automation 100

Automation Email Marketing Process Leads 100

Direct Response Coach

FEBRUARY 13, 2012

I love being able to produce sales leads at a very low cost. I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. I believe every business should make some level of commitment to it. I love having my [.].

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Social Media 100

Direct Response Coach

FEBRUARY 3, 2016

So you’ve been given the job of writing a new sales letter or direct mail postcard. You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish. Your mailer is ready. You’re happy with the way it reads and looks. You think [.].

Creativity 100

Creativity Direct Marketing Lead Generation Copywriting 100