Biznology

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B2B CMOs: Shift Your Priorities Beyond Leads

Biznology

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. They’ll say, “Leads! Give me leads!” I’m talking about everything that comes after the lead-to-sales handoff. Lead Nurturing. Lead-to-sales Conversion.

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Intentional inventing: own the intellectual property that leads the future

Biznology

Both the Internet and global digital businesses have taken the lead in years. When you deliver near-zero-cost bits at scale to solve people’s problems instantly during their moments of need, your patents will lead the future. Previous article: Visionary briefings: How to lead with exponential growth . Like this post?

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From leads to longevity: 2 ways to move leads down the sales funnel

Biznology

You know your business needs leads, and plenty of them, to drive sales. Generating leads, however, is only part of the equation. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales? Companies like Ladder.io Companies like Ladder.io

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B2B marketing is all about leads. So why bother with branding?

Biznology

My entire B2B career has been about leadslead quality and quantity. Cost per lead. On the market side, I have never seen a study that didn’t place leads at the top of the B2B priority list. The post B2B marketing is all about leads. Measurable marketing communications. Conversion rates. And for good reason.

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Visionary briefings: How to lead with exponential growth

Biznology

Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Briefings on how to accelerate and take the lead. Here’s the new technology and clear vision you need to start leading tomorrow’s digital Earth in just years, not decades.

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12 tips for successful lead qualification

Biznology

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Adding qualification questions to your form is going to reduce campaign response rates, but pays off in efficient lead handling. But it’s all part of a fairly complicated process.

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The Art of Reconnecting with an Old Lead

Biznology

Indeed, sales people looking to reconnect with an old lead, prospect, or client need to understand the delicate art of second engagement. To that end, here’s a look at how professionals can make the second time the charm when they encounter an old lead: Don’t “Disconnect” in the First Place. Personalize. Compare and Contrast.