Lattice

JANUARY 11, 2016

Our customer success team works very closely with our customers to ensure that value from predictive can be measured and realized. Service Level Agreements (SLAs) between marketing and sales are clear definitions create accountability for the behavior expected from each team at every stage of the demand funnel. Getting Started.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

NOVEMBER 13, 2015

But marketing and sales may not be aligned on the same path to get to that end. By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. Score and Qualify Inbound Leads in Real-Time. Prioritize Sales Follow Up.

Acquisitions 100

Acquisitions Planning Lead Ranking Lead Scoring 100

Lattice

OCTOBER 9, 2015

For the middle of the funnel, we produce videos telling our customers’ stories to show the value that we can bring through predictive marketing. For the bottom of the funnel, we share product demo videos for a deep dive or educational videos on how to get more value out of our applications. Here are a few samples: TOFU.

Top of Funnel 100

Top of Funnel Video Marketing Lead Ranking Lead Scoring 100

Lattice

DECEMBER 15, 2015

By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

MARCH 16, 2016

But smart teams understand that better segmentation is the key to B2B sales and marketing success. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities. As a result, marketing and sales teams can create hyper-personalized segments based on technographic data (e.g.

Lead Ranking 100

Lead Ranking Lead Scoring Forrester Act-On 100

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 3x higher conversion rates and 15% higher sales quota attainment on average.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

NOVEMBER 18, 2015

Most marketers are looking to grow revenue for their businesses by doing one or more of the following: Acquiring new high quality leads to nurture and develop programs against. Prioritizing existing leads and accounts to focus all sales and marketing efforts on the best opportunities. Acquire High Quality Leads.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Ranking 100

Lattice

MAY 4, 2016

It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. So its value to marketers is in fact substantial. Marketers need to understand all these nuances to make the best possible use of intent data.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

MAY 3, 2016

Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers.

Enterprise Management 100

Enterprise Management Lead Ranking Lead Scoring CRM 100

Lattice

DECEMBER 18, 2015

Sales doesn’t believe that marketing is sending over quality leads, and marketing thinks sales is ignoring their leads. Good news, you just heard about this company called Lattice that offers predictive marketing solutions to help bridge the gap between marketing and sales! Clearly you need to fix the problem.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 100

Lattice

DECEMBER 14, 2015

More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. After all, sales teams don’t celebrate when they win a lead; they celebrate when they close accounts. Sangram Vajre pushed the audience to view ABM as the purple cow of B2B sales and marketing.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

AUGUST 9, 2016

Because true account-focused programs are bigger than just marketing, they are integrated efforts between marketing, sales, and sales development teams. Marketing and sales need to join together to list out key segmentation criteria, which could include revenue, employees, industry and more. The final step is ‘How.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

OCTOBER 5, 2016

With Salesforce’s Einstein, Oracle’s Intelligent App Cloud, Amazon Machine Learning, and countless other horizontal AI solutions now in the market, it is worth understanding how organizations can extract value from AI. My company Lattice built an AI-based marketing & sales solution from the ground-up.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

APRIL 22, 2016

But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. Like any good revolution, the ABM revolution has come in with a bang, smashing through existing traditions and creating a frenzied mob.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

JANUARY 25, 2016

Lattice was in need of a revamp on our core values; so 11 employees volunteered to come up with these values and presenting them to the rest of the company. Except when one of your sales VP tells everyone to go to a place called “Double Deuce” for karaoke and a mechanical bull. But I won’t get into those details too much….

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Lattice

APRIL 11, 2016

Leads and customers are likely to behave differently in different countries; what you learned from one country or region is not always applicable to a different one. Imagine that your win rate is 1% in Europe; you probably don’t have enough salespeople to follow up on each lead. Sales Teams Alignment. Geo-Sensitive Models.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100

Lattice

DECEMBER 10, 2015

A few weeks ago I published an article in AdExchanger titled “Should A Data Scientist Lead Your Marketing Team?”. This leads to two questions: a> Can you model buying behavior accurately? The customer with the closed sale should be the one with the higher probability according to the model.

Lead Ranking 100

Lead Ranking Class Lead Scoring Training 100