Anything Goes Marketing

FEBRUARY 18, 2009

PPS: Some other posts on this topic: Landing Page Strategies and Lead Qualification Resources on Aligning Marketing and Sales for B2B Companies. Tags: lead generation lead management lead qualification. I'll let you decide.

Lead Management 100

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Anything Goes Marketing

OCTOBER 20, 2009

Remember, technology will only succeed if your organization has fostered the right environment for lead nurturing to succeed. Tags: lead nurturing B2B lead generation lead management lead qualification. King” image courtesy of seoibiza.com.

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Anything Goes Marketing

APRIL 5, 2009

Technorati Tags: lead nurturing , e-mail marketing , lead scoring , autoresponders. Tags: lead nurturing email marketing B2B marketing automation B2C e-marketing webinars / webcasts lead qualification. automated email campaigns , ClickZ , event marketing , webinars.

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Anything Goes Marketing

NOVEMBER 15, 2009

Tags: lead nurturing marketing automation user-generated content social media facebook Twitter lead qualification youtube.

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Anything Goes Marketing

NOVEMBER 16, 2008

Technorati tags: eco-marketer, sirusdecisions, lead nuturing, scoring, water conservation, reduce, Reuse, Recyle, demand gerenation, marketing automation, Toronto garbage laws, waterfall, sales and funnel, twitter. youtube landing pages enewsletter RSS webinars / webcasts Google.

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Anything Goes Marketing

JANUARY 27, 2008

It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles. This does a few things. With this additional information, you can target these people accordingly.

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Anything Goes Marketing

SEPTEMBER 28, 2006

I've also seen others use search queries as part of an automated lead qualification process. For example, why not send an email to those people that came to your site based on a certain keyword but maybe didn't download a certain white paper and/or complete their sales order?

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Anything Goes Marketing

SEPTEMBER 12, 2012

Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level.

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Anything Goes Marketing

DECEMBER 17, 2007

Tags: B2B Sales process integrated marketing lead qualification.

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Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C).

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Anything Goes Marketing

FEBRUARY 21, 2009

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.

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