markempa

OCTOBER 2, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

NOVEMBER 7, 2008

What do you wish companies would stop doing when you download a free white paper? I had a conversation recently with my business development executive who has become highly suspicious of "free" white paper downloads. The call opened with questions about what led him to take a look at their paper.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 120

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Do prevent spinning your wheels by profiling. 4. Do: progressively qualify.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

markempa

AUGUST 30, 2011

In many industries, for example, executives are scrutinizing much smaller transactions, so lead generation, lead nurturing and sales enablement tactics must address this shift in buying behavior. Use this kind of information to improve white papers, case studies, webinars, or other specific marketing outputs.

Sales Management 120

Sales Management Top of Funnel Ideal Customer Profiles Lead Scoring 120

markempa

SEPTEMBER 4, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JULY 10, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Marketing should nurture leads via a relevant and consistent dialog with prospects, regardless of their timing to buy.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JUNE 19, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I interviewed Barry Trailer, Partner of CSO Insights about their White Paper, "Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

MARCH 30, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In response, marketers have allowed free downloads but, added registration forms inside their PDFs.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

JULY 13, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

MAY 23, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Im often asked where do webinars/webcasts fit in the lead generation continuum? Tips on how to effectively promote your events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Industrial Marketing Today

DECEMBER 12, 2010

And a bulk of the leads generated will fall through the cracks. See my earlier post, B2B Lead Generation without Lead Nurturing is Doomed to Fail ). Then it is likely that you deal with only a handful of leads and not hundreds of them at any given time. Oh, what a waste!

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

markempa

SEPTEMBER 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 18, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

JUNE 14, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They are coming to your site for information. Do you have your web site’s good content under lock and key? They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Flitter writes, "Ive listed below the more popular on-line lead generation techniques employed by marketers today.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

OCTOBER 11, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

SEPTEMBER 15, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

AUGUST 10, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Unbounce

JULY 2, 2019

According to Single Grain , some of the most important lead nurturing content practices include: Adjusting content to your sales funnel Personalizing your content Using marketing automation Doing follow-ups. Gain Credibility with White Papers and Case Studies. White papers. Format and style. Case studies.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

markempa

JUNE 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They were interested in developing a lead generation program and I asked them about their value proposition. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 20, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Heinz Marketing

APRIL 22, 2019

“ The unsung hero – lead nurturing. The second thing is you find is, you have junior telemarketers reading from scripts, following a cadence, it might be provided by some technology solution. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”.

Top of Funnel 65

Top of Funnel PointClear Work Management Marketing Management 65

markempa

AUGUST 16, 2016

Jim: Well we covered lead nurturing today that’s why Paul said there’s a thread that’s going through these things with David Lewis over at Demand Gen International. He’s got his program on the show at 9:30 on the channel at 9:30 this morning, we went through the whole lead nurturing thing. So nurturing?

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Content4Demand

MARCH 19, 2019

The most successful engagement tactics during the past year were in-person events (76%), lead nurture campaigns (58%) and webinars (58%), unchanged from the prior year. But here’s something else that may be surprising: Write-in responses included telemarketing, direct mail and word-of-mouth referrals. That’s a big increase.

Top of Funnel 72

Top of Funnel Advertising Benchmark Demand Peer-to-peer 72

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. At the ‘convert’ stage, you should be looking to capture leads’ contact information. Lead nurturing workflows.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

NuSpark Consulting

NOVEMBER 30, 2015

Whether you’re using search, trade publisher relationships, email marketing, telemarketing, or advertising to generate leads, most marketing is indeed a “needle in a haystack” approach. Once interest occurs, here come the follow-up calls, the lead nurturing emails, webinar reminders, and more. Needle found.

Curation 100

Curation Linkedin Budget Programs Leads 100

NetLine

AUGUST 2, 2023

Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report When it comes to types of content that B2B audiences are interested in, NetLine’s report also shows that eBooks, guides, and cheat sheets lead the pack. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SnapApp

DECEMBER 4, 2017

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads - DemandMetric. . . Takeaway : Traditional marketing channels like TV adverts, direct mail and telemarketing all requires a lot of money to get started. And, it’s nowhere near as targeted as content marketing. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

markempa

MARCH 2, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! To do this you need to be thinking strategically, which involves getting more than one perspective. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

ViewPoint

MAY 7, 2015

Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

markempa

AUGUST 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ive often said that the e-book is the hip and stylish younger sister (or brother) to the nerdy white paper.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84