KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. What’s In It For B2B Marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

Social Media 59

Social Media Social Marketing Trends Planning 59

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. Social Media. The final piece to brand awareness as it pertains to your buyer’s journey is social media. Next: Lead Nurturing During the Consideration Stage.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

BOP Design

JUNE 7, 2022

Engage and Connect on Social Media. Social media isn’t just for tweens, teens, and politicians. Gen X, Millenials, and Gen Z expect brands to not only have a presence on social media but to be engaging on social media. Additionally, social media is a way to connect with your target market.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Add Lee: https://plus.google.com/+LeeOdden. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Social Media. Social media platforms make it incredibly easy for visitors to interact with a brand. Sales Automation.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. Social Media Use in the Industrial Sector.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Hinge Marketing

JUNE 9, 2020

We cannot emphasize how important digital marketing will be moving forward. Whether this person is on staff or outsourced, they should help your business with website design, social media, search engine marketing, email marketing, and more. Play 4: Conduct a blog audit. Technology.

Co-Registration 123

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 123

KEO Marketing

AUGUST 22, 2017

The company’s solutions include inbound and outbound marketing strategy, brand positioning and messaging, website development, account based marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more.

Work Management 48

Work Management Marketing Websites Design Advertising Agencies 48

KEO Marketing

SEPTEMBER 7, 2017

We make it a priority to stay on top of search engine algorithm changes. We focus on all aspects of SEO today including content marketing, technical SEO, social media, local and mobile SEO. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Paid Search Agency 48

Paid Search Agency Consulting Advertising Agencies Ad Agencies 48

KEO Marketing

SEPTEMBER 14, 2017

For starters, a smart SEO consultant should exhibit strategic, tactical, and analytical skills, as well as have a firm grasp on content marketing and social media. The key is to hire someone who can help analyze and review your website, and provide guidance on how to gain more organic search traffic and achieve higher keyword rankings.

Consulting 48

Consulting SEO Service Advertising Agencies 48

KEO Marketing

SEPTEMBER 21, 2017

As a byproduct, this helpful content often achieves higher levels of user engagement and social media shares, which, in turn, can drive traffic to your website. The approach implements proper, Google-approved, clean search engine optimization strategies to gain higher keywords rankings and enhanced visibility in search results.

SEO 48

SEO SEM Search Engine Marketing Lead Scoring 48

KEO Marketing

OCTOBER 26, 2017

Omnichannel marketing is increasingly important for brand reputation and customer experience since most customers today start in one channel and move to another as they research their solution and progress through the buying cycle. This means consistency across social media , websites, retargeting ads , paid search and even editorial content.

Marketing Budget 63

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 63

Marketing Insider Group

OCTOBER 6, 2015

Content marketing success also increases for organizations who have a documented editorial mission statement. 48% of the most effective B2B marketers say their organizations document their editorial mission statement. Which Social Media Channels Do B2B Marketers Use Most?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Social Media Social media platforms make it incredibly easy for visitors to interact with a brand.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

KEO Marketing

NOVEMBER 21, 2017

The B2B marketers participating in the study identified the inbound tactics they used most often. As reported, the most popular inbound tactics were 82% social media, 82% SEO, 60% blogging, and 41% pay-per-click. Regarding budget allocation, the results show respondents spent slightly more on outbound marketing services.

Allocation 54

Allocation Service Account Based Marketing Planning 54

KoMarketing Associates

MARCH 30, 2012

More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Time on device versus time on desktop are different.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KEO Marketing

NOVEMBER 7, 2017

Digital marketing services continue to evolve at a rapid pace. Content marketing, social media, search engine optimization, analytics, and other online activities are vastly different today than they were just a few years ago. Facebook remains the preferred social media channel for 62% of marketers.

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

KEO Marketing

NOVEMBER 15, 2016

Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively included in Inbound marketing, as well as search engine marketing (SEM), influencer marketing, display advertising, e-commerce and more.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 48

KEO Marketing

SEPTEMBER 28, 2017

Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Optimization 48

Optimization Paid Search Agency SERP SEM 48

KEO Marketing

AUGUST 21, 2017

If you are going to compete with bigger players, you need to play the same digital marketing game. Encourage visitors to follow you on Facebook, Twitter, LinkedIn or another favorite social media site. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Budget Programs 48

Budget Programs Planning SEM Sales Cycle 48

KEO Marketing

AUGUST 8, 2017

Inbound marketing. Outbound marketing. Social media advertising. Channel marketing. Stay On Top of Evolving Search Engine Optimization (SEO). Search Engine Optimization (SEO) is always changing, and it is vital to keep up. Are You Ready to Start Your Technology Marketing Game Plan?

Marketing Budget 48

Marketing Budget Marketing Management Paid Search Agency Service 48

KEO Marketing

OCTOBER 10, 2017

Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Marketing Budget Creation 63

Marketing Budget Creation Marketing Budget Budget Programs Allocation 63

KEO Marketing

OCTOBER 10, 2017

Consider how your competitors are going to market. Review their websites, follow their social media accounts, talk to your sales representatives who get first-hand information from the field. This is valuable information for you to collect as you formulate your plan and determine your B2B marketing budget.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 48

KEO Marketing

OCTOBER 24, 2017

Ensure that your message is consistent between your website, social media accounts , email messaging and paid search. Having a consistent presence across all digital media is essential. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Marketing Budget 54

Marketing Budget Marketing Budget Creation Budget Programs Planning 54

KEO Marketing

DECEMBER 12, 2017

They allow marketers to reach customers and targets through social media and to email pre- and post-purchase with valuable information. Micro influencers are bloggers and social media leaders with audiences between 1,000 and 10,000. Explainer videos, on the other hand, are an excellent way to link your platforms.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KEO Marketing

JANUARY 9, 2018

With the help of AI and machine learning, you can optimize your marketing campaigns to get the most conversions out of your social media ads. AI means not relying on guesswork like many marketers do today. Use AI to help you achieve more accurate and effective ad placement.

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

KEO Marketing

AUGUST 30, 2017

When it comes to the B2B technology industry, it can be challenging to devote the time and resources to the marketing necessary to ensure the continued growth of your company. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Paid Search Agency 48

Paid Search Agency Budget Programs Advertising Agencies Companies 48

KEO Marketing

AUGUST 28, 2017

B2B technology marketing agencies exist to bridge this gap by providing advertising, branding, social media management, and a broad range of other capabilities that support growth. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 48

KEO Marketing

OCTOBER 10, 2017

Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

KEO Marketing

OCTOBER 10, 2017

Business Intelligence (BI) – Business Intelligence tools enable better-informed decisions for marketing leaders. For instance, you may discover that customers in one segment are more likely to respond to explainer videos whereas another segment responds better to social media marketing.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

KEO Marketing

JANUARY 20, 2016

Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics. Educational Content Marketing: Creating content that helps clients or customers research solutions. Mobile, Local, Social: Connecting with leads wherever they are and on every device they use.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

KEO Marketing

OCTOBER 9, 2017

Programmatic Advertising – Machine learning algorithms select appropriate media so you can target ads to the most relevant customers. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Marketing AI 48

Marketing AI Lead Ranking Paid Search Agency Planning 48