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69% of Marketers Primarily Use Email for Lead Nurturing

KoMarketing Associates

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. This is followed by social media (67%), website personalization (38%) and paid advertising /retargeting (34%).

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Social Media Marketing Trends for 2018

KEO Marketing

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Add Lee: https://plus.google.com/+LeeOdden. .

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

We discussed the great lead quality vs. lead quantity debate. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process.

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The Lead Generation Strategy Guide

Zoominfo

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Social Media. Social media platforms make it incredibly easy for visitors to interact with a brand. Sales Automation.

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KEO Marketing Wins Two 2017 International Business Awards for Website Design

KEO Marketing

The company’s solutions include inbound and outbound marketing strategy, brand positioning and messaging, website development, account based marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more.

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SEO Consultant vs. SEO Agency: Which to Choose?

KEO Marketing

We make it a priority to stay on top of search engine algorithm changes. We focus on all aspects of SEO today including content marketing, technical SEO, social media, local and mobile SEO. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.