KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Valasys

NOVEMBER 15, 2019

Even the most well-researched, relevant & highly articulated pieces of content can go unnoticed without a catchy headline. The vital question rests: How to Craft a Better Blog Title using research & Psychology? Presenting things in unexpected & out-of-box way helps marketers capture the attention of the readers.

Research 51

Research Lead Scoring Lead Ranking CTR 51

markempa

SEPTEMBER 16, 2012

She works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to quickly convert them to leads. He develops and guides lead generation program that efficiently and effectively drive revenue for MECLABS Research Partners. Solution #3: Define your lead.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

Hubspot

JANUARY 18, 2012

This means that, in order to be a truly effective inbound marketer, you'll need to continue talking to, sharing content with, and engaging those leads who may be stuck in the middle of your funnel -- caught between their first conversion and a sales call. Let's face it: those middle child leads deserve some attention, too!

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. Based on their engagement, you can trigger automation for your high-value leads.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Markempa

AUGUST 12, 2021

The one thing I can guarantee you about the journey is that getting more leads is not better if you don’t know how to nurture them. The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming “marketing qualified.”

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The marketers are asked to enter the details about their target audience (the persona they want to target).

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

LEADership

AUGUST 28, 2015

You may have a stable full of leads but may not be nurturing them properly, which could hurt your chances of converting those leads into sales. This infographic from Orchestrate offers some interesting statistics which may reshape your approach to lead management. If only it were that easy!

Marketing Qualified Leads 40

Marketing Qualified Leads Leads Lead Lead Nurturing 40

Scoop.it

DECEMBER 1, 2020

Original content establishes your thought leadership, but many marketers still haven’t mastered the art of lead generation with created content, with 79% saying that lead nurture is somewhat or very challenging. Usually, that’s because they aren’t using created content strategically.

Lead Capture 81

Lead Capture Curation Marketing Budget Creation Top of Funnel 81

Hubspot

JULY 18, 2012

.* They’ve survived because they make intuitive sense and because they’re a useful way to organize marketing programs. Indeed, there has been a fair amount of research questioning the validity of AIDA and similar “hierarchy of effects” models. 1) Rethink Lead Nurturing Campaigns.

Lead Nurturing 28

Lead Nurturing Lead Ranking AIDA Lead Scoring 28

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. She specializes in creating visibility, credibility and ultimately sales leads. Tony Zambito – Tony is the founder and leading authority in buyer personas for B2B Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Valasys

MARCH 30, 2020

Robert Hollier, Director of Consulting and CoE at MomemtumABM defines account-based marketing as follows: “ABM is not just getting quick results. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. The above statistics clearly reflect how ABM maturity and B2B Sales are Intertwined.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

OCTOBER 22, 2019

Review the design of the Website : The marketers must review the website design & decide whether the quality of content displayed there helps in optimizing the users’ experiences. Also, the look & feel of the website must help the prospects research their pain-points.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The effectiveness of personalized email marketing. – Marketing Sherpa. – Marketing Sherpa.

Stats 79

Stats Email Marketing Trends Work Management 79

Valasys

NOVEMBER 21, 2019

The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Data is the ultimate currency for tech-savvy marketers to leverage upon. The in-depth use of intent-data was leveraged for businesses in the year 2017. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

JANUARY 23, 2020

The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision. To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Valasys

JANUARY 17, 2020

A well-researched white paper can be a most-effective tool in the arsenal of the B2B marketers to drive their customers ahead on the path of sales conversion Case Studies : These are intricately researched pieces of content assimilating stories of companies successfully using the products & services offered by a particular company.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Industrial Marketing Today

MARCH 16, 2012

I direct their attention to all the blog posts that I’ve written in the past about inbound marketing for industrial companies. Many of these articles include findings from research studies done by respected third parties. Hardcore numbers and statistics are powerful tools in convincing skeptical technical decision makers.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MARCH 9, 2020

Social listening is amongst the most crucial components of audience research. Social listening helps marketers to capture the sentiments of the customers & accordingly work on to boost the architecture of their CX deliverance. Read more on The Philosophy of Social Listening.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Hinge Marketing

OCTOBER 7, 2015

For example, let’s say you’re sending out a link to your latest research. You can conclude your email with question like: “What statistic in this new research surprised you the most? It is the leading marketing program for delivering greater visibility, growth, and profits. How Hinge Can Help.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 48

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

LeadSquared

OCTOBER 19, 2020

Email Marketing Automation. Email is one of the most effective marketing tools to communicate with prospects. According to Statista Email Statistics 2020, there will be nearly 4.3 Social Media Marketing. According to GlobalWebIndex , 54% of internet users use social media for researching products.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Valasys

FEBRUARY 10, 2020

Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). With the evolution in the field of B2B marketing, customers have become more powerful than ever before. Marketers need to create new opportunities for customer success. Why Customer Experience Management is Important.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Ontraport

JUNE 7, 2020

Sales force automation solves the biggest challenges facing sales teams today and, with the technology in place, your efforts to turn leads into customers will see greater success. The majority of marketing leads — 79%, in fact — never turn into sales. It’s tempting to place the blame on marketing for this.

Automation 111

Automation Top of Funnel Marketing AI Lead Scoring 111

Adobe Experience Cloud Blog

JANUARY 11, 2011

by Maria Pergolino Part of any successful B2B marketing strategy involves the integration of email marketing. Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers. Proper timing.

Email Marketing 48

Email Marketing B2B Marketing Practices Planning 48

Biznology

AUGUST 19, 2015

This is particularly true for trade show marketers as the primary reason for exhibiting at shows is lead generation, not qualification. While no definite industry statistics are available on this, likely only 10-20% of booth visitors are potential qualified leads, if that many. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. But I paid her.

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

Webbiquity

NOVEMBER 5, 2019

Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Use Market Research to Understand Your Audience. Successful B2B marketing strategies start with research. B2B companies typically target niche markets with specific needs, compared to the broader approach often used for B2C marketing.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Marketing Insider Group

MAY 12, 2010

There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. If you need to create content – research the top trending keywords, article titles, and customer pain points. Use past performance to determine what worked. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Adobe Experience Cloud Blog

JANUARY 18, 2012

Though statistics for the time of day LinkedIn users are most active is hard to come by, social media usage in general tends to spike during the workday between noon and 3:00 p.m. Pursue additional research on job candidate selections. Daytime public profile viewing is highest at this time in the U.S. Qualify potential job candidates.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

Valasys

DECEMBER 2, 2019

In a knowledge-based & experience-driven economy, marketers need to scrutinize the B2B marketing examples making a difference in the marketplace & learn from competitive benchmarking. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Inbox Insight

JUNE 12, 2024

By tracking volume, quality, and source breakdowns, you’ll gain insights to generate more of the right leads. This indicates the prospect is researching your category and has pain points you can solve. Here, it’s crucial to remember that 56% of leads aren’t ready to buy yet when initially generated.

Lead Ranking 52

Lead Ranking Cost per Lead Lead Generation Sales Qualified Leads 52

Circle Studio

OCTOBER 12, 2017

Brand discovery – A research-oriented process where the brand’s positioning, messaging and value to customers are defined, or, in the case of a brand refresh, refined. Brand positioning – Where a brand fits within a given category or market, and what differentiates it among other brands in the same space.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

markempa

SEPTEMBER 30, 2012

As a result, he fears marketers are sacrificing quantity for quality. Here’s the conundrum: Spenner is at the 20-mile mark in the content marketing marathon, while too many marketers haven’t even reached the starting point. They know how to do research and ask the right questions,” Manor continues. I was so pumped!

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120

SalesIntel

MAY 3, 2022

Read along as we discuss what social proof is in B2B vs. B2C marketing and how you can leverage it to your advantage. We’ve included a slew of statistics and examples to contour our own social proof. Those statistics refer to people instead of companies. There’s a pervasive bias against using social proof in B2B marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Marketing 52

Valasys

FEBRUARY 5, 2020

The marketers need to learn & optimize their digital marketing game to fit in the framework of Google across omnichannel. As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). So, there is no “Rank-0” for the SERPs now.

SEO 59

SEO Practices Google Brand Identity 59