Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads
Only B2B
MARCH 27, 2024
As leads express interest and demonstrate fit with your ideal customer profile (ICP) , they progress down the funnel through lead qualification. Sales Qualified Leads (SQLs): Leads who successfully pass the sales team’s qualification process. Their sales pipeline had become a stagnant swamp.
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