Valasys

DECEMBER 19, 2019

Evolving with time, the modern B2B content marketing definition transcends beyond the usual content creation to merge with the interdisciplinary aspects of digital marketing such as Search Engine Optimization (SEO) , digital advertising & data-driven digital storytelling. Good content marketing has its advantages.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. Audio storytelling has always been an impactful way to elicit human emotions.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. The process of getting quality leads starts with the right prospecting & targeting. With the evolution in the methods of targeting the process of lead generation has become more efficient & less complex than ever before.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Valasys

JULY 14, 2020

Moreover, the report also reveals that an astonishing 79% of marketing leads are never converted into sales. Read more on 10 Powerful B2B Marketing Strategies to Optimize Sales Conversions. It Breathes Life to Branding Through Powerful Storytelling. Read more on How to Use Content to Build Your Brand Voice.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Valasys

MARCH 9, 2020

Therefore, the businesses need to make sure that they use visual imagery for brand storytelling in a way that inspires customers to not just make a purchase but emotionally connect with the brand. Surely, scaling up personalization to streamline B2B Sales Cycle involves Assistance from Visual Storytelling.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Zoominfo

DECEMBER 19, 2018

Featured Video: Clarifying Your Marketing Objective: The Danger of Asking How. Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_, sets the benchmark for a new era in marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Valasys

NOVEMBER 21, 2019

The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media. Podcasts qualify on the list of B2B Marketing Trends & Studies that Every Marketer Should Know about & provide limitless possibilities for the diversification & evolution of content.

Planning 58

Planning Studies B2B Marketing Trends 58

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Valasys

NOVEMBER 25, 2019

The post predicts that B2B video marketing will be more dynamic, custom & branded for their pieces of content in the year 2020. Videos are not only a highly engaging & digestible form of content but also drive the highest level of audience experiences by visual storytelling. marketing endeavors.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Valasys

DECEMBER 5, 2019

Let’s explore further into where the B2B marketing trends for 2020 are headed towards: 1. Building Customer Relationships will be Paramount: Not just generating an ample amount of leads through the lead generation campaigns would be important, but the marketers will also have to give new dimensions to prospecting & conversions.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Zoominfo

OCTOBER 5, 2021

Featured Video: Clarifying Your Marketing Objective: The Danger of Asking How. Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Featured Video: Storytelling: How to Stand Apart from the Competition ! Featured Video: Lead Generation Strategies: Risks Involved.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Contently

JULY 15, 2019

Social media & comm marketers need to secure alignment with the previous functions in order to lend support with solid content distribution. Common strategy – Built around audience and buyer journey, top funnel content and storytelling will fuel brand awareness and build enduring memories.

Top of Funnel 167

Top of Funnel Marketing & Strategy Buyer's Journey Content 167

ClearVoice

MARCH 8, 2022

It’s called Salesforce.org, and its head of content and marketing is Cristina Jones. Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. Heidi Bullock , chief marketing officer, Tealium.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Go Beyond SEO

NOVEMBER 1, 2021

Storytelling is always compelling. Using a unique phrase to describe your job instantaneously removes stereotypes about what you do and explains the value you bring to the table. Start your next response with “I help people…” and see where the conversation takes you from there. Share an Anecdote About Your Business.

Storytelling 78

Storytelling Education Lead Scoring Lead Ranking 78

Valasys

FEBRUARY 28, 2020

Thus, social listening is an impeccable way to build customer loyalty with content marketing. Employ Storytelling : Buying is more of an implicit decision. Marketers can leverage the power of technology amalgamated with impeccable content strategy to optimize the omnichannel brand experiences for prospects.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

FEBRUARY 21, 2020

Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. However, there’s no point in generating leads if they eventually don’t convert.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

DECEMBER 16, 2019

Invest in Visual Storytelling using Facebook Ads: For generating the top Facebook Ad ideas for B2B businesses, the companies will require to think outside the box.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

FEBRUARY 24, 2020

As customers discover tailored solutions to their pain-points this, in turn, leads to business success. Content marketing enables businesses to solve the pain-points of the customers & thus, facilitates accurate targeting & lead generation for business success.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

DECEMBER 23, 2019

Artificial Intelligence (AI) ever since its inception, has taken the industry by storm by infusing the data-driven insights with marketing. The data-driven insights have always been a mark of authenticity for the marketers & the prospects alike & they crave for it.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

KoMarketing Associates

AUGUST 19, 2013

Tony Zambito – Tony is the founder and leading authority in buyer personas for B2B Marketing. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Joe Chernov (Kinvey) - Tech/social/start-up marketer in Boston.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

NetLine

MAY 1, 2018

Scott progressed into a hearty discussion of storytelling with “case stories” (case studies are over?) Storytelling is the new messaging.” There’s also always time for a Boomerang, especially when you’re excited to share our MightyGuides book, 9 Experts on Rethinking Demand Generation. So long, Smart Art. scottalbro.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

Valasys

OCTOBER 15, 2019

This can be done by publishing pieces of content or videos evidencing positive customer experience, via active media or by utilizing influential customers, who witnessed phenomenal customer experiences, to bring forth their positive experiences in the form of storytelling to aid branding.

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

Valasys

MARCH 13, 2020

Read more on Why Visual Storytelling is Imperative for B2B Content Marketing. The link to Company’s LinkedIn profile must be included in your email signatures: Successful marketers understand that it is extremely important to recognize the importance of linking social media in email.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Follow B2B Online Marketing at https://twitter.com/B2BOnlineMktg. Joe Chernov (@jchernov) : “VP of Marketing at @Kinvey.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Tony Zambito

APRIL 12, 2011

Storytelling : offering avenues for buyers to tell stories of their environments and how your product/service fits into the story is a means for spreading brand advocacy and engaging buyers.    I use the term storytelling to distinguish from the sometimes stale approach of formalized written case studies. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Valasys

JANUARY 17, 2020

Audio storytelling is an effective way of content marketing & is proliferating among the audience groups as a popular medium to hear from their favorite brands & niche-personalities. She states that if someone is telling your story it’s your responsibility to validate that it’s you.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

SnapApp

OCTOBER 18, 2016

However, Demand Gen is focused on campaigns, promotion, lead collection and scoring, persona-building, and sending MQLs to sales. Content teams, on the other hand, are focused on messaging, branding, educating, and storytelling. Lead generation and sales are the most important goals for B2B content marketers.

Top of Funnel 48

Top of Funnel Campaigns Marketing Budget Allocation 48

PureB2B

MAY 5, 2017

Videos, content marketing, and thought leaders—what do these three words have in common? They equal to a successful lead generation strategy. Check out Barry’s take on these Marketing Terms! What’s the result when they’re combined? The post Barry’s Word Game appeared first on PureB2B.

Lead Generation 59

Lead Generation Video Marketing Generation Marketing & Strategy 59

Optinmonster

APRIL 22, 2024

When your content fails to reach your target audience, it attracts the wrong prospects and ruins your lead generation strategy. Content Marketing Institute Content Marketing Institute is a great place for marketers to learn about how to attract and keep customers through compelling, multichannel storytelling.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Valasys

OCTOBER 10, 2019

Marketers can also imply the insights gathered from the trend mapping of the social media KPIs over a while (generally over a quarter or for six months) for impactful brand storytelling reflecting on the value propositions of their products or services. According to HubSpot, over 40% of the world’s population is on social media.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

SEPTEMBER 10, 2019

Using Visual Storytelling & Case Studies: Visual storytelling with images and videos not only helps the marketers in showing the value propositions of their products or services but also helps them to strike the emotional chords of the prospects inviting them to leave the positive word of mouth referrals.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Lead Generation Tools Here’s an overview of the top 5 digital marketing tools for lead generation , each designed to help businesses attract and capture leads more effectively: 6.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Marketing Insider Group

MAY 10, 2021

As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. People with sales experience are great at lead generation and nurturing and content marketing. Lead Generation and Nurturing.

Content Marketing 345

Content Marketing Content Marketing Qualified Leads Advertising Agencies 345

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Lead Generation Tools Here’s an overview of the top 5 digital marketing tools for lead generation , each designed to help businesses attract and capture leads more effectively: 6.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Directive Agency

MARCH 7, 2019

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies. drive creative marketing, innovation and culture. Maria Pergolino. Carla Johnson.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111