PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

markempa

DECEMBER 29, 2014

Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. But what’s the best way to optimize your lead gen efforts? Put you customer first.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 103

Top of Funnel B2B Marketing Content Marketing Storytelling 103

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Heinz Marketing

AUGUST 25, 2018

3 Attribution Considerations for B2B Lead Generation. The 7 Storytelling Secrets of Successful Salespeople. We know storytelling is key in successful salespeople, but how do they do it so well? Why Sales Needs Fewer Leads. Your sales team probably needs less of those unfiltered, unqualified leads.

Barriers 42

Barriers Storytelling Marketing Attribution B2B 42

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. After a few months of on-page optimizations I can see a big improvement for CTR and lead generation on their site.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

PureB2B

AUGUST 20, 2019

PureB2B provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced the addition of a key lead generation solution to complement its product portfolio.

Lead Generation 58

Lead Generation B2B Marketing B2B Generation 58

Industrial Marketing Today

AUGUST 26, 2013

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling' Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling'

Storytelling 60

Storytelling Content Marketing Content Inbound Marketing 60

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. Hey presto, you’ve got another lead. The best way to generate leads with content?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. This area is one of the most crucial, but often misunderstood elements of lead generation. Paid Search. Now, back to the typewriter. .

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

LeadSquared

DECEMBER 26, 2016

You know what they are, you may have used them once or twice, but did you really you could use them to generate leads and build email lists ? Welcome to Infographics Lead Generation 101: Using infographics the right way to maximize lead generation and email subscription signups.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. They keep your operations flowing and are the reason you create value-centered products or services.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

markempa

JULY 14, 2014

Lead Generation: The power of copy [More from the blogs]. Lead Nurturing call scripts Cold calling lead generation teleprospecting' Digital Marketing: How to craft a value proposition in 5 simple steps [More from the blogs]. Email Marketing: Do you test your legacy marketing? More from the blogs].

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Storytelling 120

markempa

FEBRUARY 4, 2013

Storytelling and Brand Resurrection in the Age of Social Media. “This perfectly illustrates the trajectory that KeyedIn is on in terms of our growth and our drive to help clients achieve.”. Related Resources: Test Before Putting Pedal to the Metal on Sponsorships.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Software 120

Marketing Insider Group

JULY 1, 2020

It is clear that storytelling and education also play a crucial role here. Transition engagement into lead generation. Once you find that you are able to connect with customers through these engagement strategies, it is important to cultivate the relationships into leads and conversions. Keep the wheel spinning.

Lead Ranking 334

Lead Ranking Lead Scoring Planning Leads 334

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Little or no T&E expense. Better audience analytics. Well, of course. Reusable marketing assets.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Televerde

JUNE 19, 2019

“A marketing and lead-generation firm, Televerde challenged all attendees to enlist the services of a talented, untapped labor market: prisons. ” Read the full story here >> The post Round Table Companies: No B t Storytelling: My Week with Consultants and Ex-Cons appeared first on Televerde.

Storytelling 40

Storytelling Consulting Paid Search Agency Companies 40

Zoominfo

MARCH 26, 2018

Leverage the power of brand storytelling. B2C brands often rely on the art of storytelling to engage and influence their audience. Most B2B companies shy away from brand storytelling for two reasons– it’s a little more difficult to pull off and also, many marketers don’t see the value of emotion in the B2B world. Check it out!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Adobe Experience Cloud Blog

OCTOBER 30, 2015

You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. It’s your M.O.

Lead Generation 48

Lead Generation Sales Qualified Leads Creativity Video Marketing 48

LEADership

JANUARY 6, 2015

Here are some resolutions I recommend for your B2B lead generation playbook to help you make 2015 the best year ever. Revisit these Tips to Refresh Your B2B Lead Generation. The C-Suite must take a lead role in enabling this collaboration between empowered, motivated sales staff and marketing teams.

Lead Generation 40

Lead Generation Generation Lead Scoring Lead Ranking 40

Anyword

JUNE 18, 2019

At Keywee, we’ve seen branded content campaigns with goals around impressions, clicks, page views, video completion rates, and even lead generation. The post 6 Things We Learned About Branded Content from our Storytelling Partners appeared first on Keywee.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

LEADership

MAY 2, 2014

In the infographic “ Cut Through B2B Information Overload with Storytelling ” by Beutler Ink and LookBookHQ , we are provided with valuable strategies to help us manage our company’s storytelling. Thus, as effective storytellers, we must encompass successful headlines and “hooks.”.

Storytelling 40

Storytelling Youtube User-Generated Content Lead Generation 40

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation. The LinkedIn content platform can be a highly effective way to drive traffic to your site, establish a following, generate leads, and build your brand authority.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Champion Communications

JULY 24, 2023

The surge in the brand’s awareness and credibility not only propelled the brand into the spotlight but also created a surge in lead generation. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 89% marketers cite email as their primary channel for lead generation ( source ). 5. How to Incorporate Storytelling Into Your Recruiting Strategy. Let’s get into it! Continue reading.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Binary Demand

MARCH 11, 2024

The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. Beyond brand building and B2B lead generation , they are now strategic partners driving organizational growth. Today, relying solely on creative storytelling is no longer sufficient.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

ViewPoint

FEBRUARY 8, 2016

Successful CMOs work towards short-term and long-term success simultaneously by investing in and perfecting their lead generation machine. Matt mentioned three critical roles within the dream team: a marketing technologist, a master storyteller, and a demand generation manager. Build an All-Star Roster.

CMO 168

CMO Planning Storytelling Ad Building 168

LEADership

JUNE 2, 2014

The other reason I wanted to share this story with you is to use this analogy and comment on B2B lead generation with digital marketing and search engine optimization. 7 Steps to Revitalize Your B2B Marketing and Lead Generation . Continuously grow your tribe of storytellers. A Wakeup Call for B2B Marketers.

Lead Generation 40

Lead Generation Demand Generation Agencies B2B Thought Leadership Generation 40

Content Standard

NOVEMBER 23, 2015

It sounds counterintuitive, but many marketers in the content marketing industry are hesitant to challenge themselves and their current marketing strategies when it comes to brand storytelling. Or maybe they’re just trying to enhance their lead generation. Maybe they’re trying to grow their target audience.

Storytelling 40

Storytelling Brand Identity Branding Lead Gen 40

Content Standard

NOVEMBER 23, 2015

It sounds counterintuitive, but many marketers in the content marketing industry are hesitant to challenge themselves and their current marketing strategies when it comes to brand storytelling. Or maybe they’re just trying to enhance their lead generation. Maybe they’re trying to grow their target audience.

Storytelling 40

Storytelling Brand Identity Branding Lead Gen 40

Binary Demand

MARCH 11, 2024

The future demands a new generation of adaptable and innovative marketers to navigate and redefine this dynamic landscape. Beyond brand building and B2B lead generation , they are now strategic partners driving organizational growth. Today, relying solely on creative storytelling is no longer sufficient.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Marketing Insider Group

MARCH 16, 2021

Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way. Because content marketing and advertising are so different, they don’t approach lead generation in the same way.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Zoominfo

SEPTEMBER 16, 2020

generate organic traffic vs. lead generation) and be able to measure and track the success of the content on each one. If you’re in need of some inspiration, we’ve compiled a list of B2B brands we think hit the nail on the head when it comes to brand development and storytelling. Making Design A Priority. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Martech

OCTOBER 14, 2022

Are your brand’s storyteller. Brand storyteller. You need a storyteller. Brand storytellers create and tell your brand’s story through multiple channels and touchpoints. Brand storytellers create and tell your brand’s story through multiple channels and touchpoints. Are an innovation catalyst. Growth driver.

CMO 116

CMO Demand Generation Agencies Advertising Agencies Work Management 116