Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. I take it back.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

DECEMBER 30, 2008

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. The day of the monthly retainer fee is gone.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. The day of the monthly retainer fee is gone.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JUNE 12, 2013

Granted, as the sales process advances, you would hope Budget is being allocated so that the decision maker with Authority can solve their Need in a Timely manner. as the sales process advances". There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. But read the beginning of that sentence."as

Allocation 181

Allocation Lead Gen Sales Cycle B2B Sales 181

Smashmouth Marketing

FEBRUARY 29, 2016

When I called her to tell her I finished the book and that I was loving the attention on the people, she shared " In most of the books I have read about business, they focused on process and methodology. I wanted to do something different by focusing in large part on the people. People is not the only take away though. Well done Trish!

Lead Gen 100

Lead Gen Amazon Opinions B2B Sales 100

Smashmouth Marketing

APRIL 25, 2009

Let's look at the agenda : Sales Lead Management (ok, has the word "Sales", but who owns Lead Gen ?) Yours Truly and Green Leads will be the Chief Tweeting Officer for the day. Tags: lead gen marketing appointments events b2b sales2.0 Read about my experience live tweeting the last Sales 2.0 conference.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

APRIL 2, 2009

Let's look at the agenda : Sales Lead Management (ok, has the word "Sales", but who owns Lead Gen ?). Sales Process (process, yes.but measurement, tools - again, empower your team to deliver the branding, messaging and efficiencies marketing has created). Social Networking (need I say more - marketing mandatory).

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

OCTOBER 29, 2010

A few weeks ago I was digging around one of my favorite sales and marketing tools, LinkedIn (my LinkedIn Lead Gen Tips ), and noticed the Company Stats area. Looking at the charts for Green Leads, the issue of "Years Experience" stood out to me because Linda and I have been discussing the topic during our recent hiring efforts.

Peer-to-peer 100

Peer-to-peer Service Lead Gen Stats 100

Smashmouth Marketing

FEBRUARY 17, 2011

They want people to guide them through the process. Me: "The sales process doesn't start until a conversation with a prospect does." Balance your programs with a good dose of outbound marketing activity ( appointment setting , qualified lead gen , traditional telesales). Demand Gen Freestyle (replay here)

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

MARCH 2, 2010

How often are your leads under cooked? Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA). This formal agreement documenting what makes a good lead and what constitutes qualified, or introductory, etc. will keep you all in line.

Demand 100

Demand Lead Gen Sales Qualified Leads B2B Sales 100

Smashmouth Marketing

MARCH 1, 2010

I'm conducting a webinar for them this week, The 10 Pillars of an Ideal B2B Demand Gen Platform , and having done many webinars -- and being a demand gen marketer myself -- I've been utterly impressed with the process and the team putting the event together.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

JUNE 15, 2009

Since then, five of our clients have started feeding us nurtured leads to augment traditional raw names. In two cases, they outsource the management of the nurturing process to us. Tags: data nurturing lead gen demand marketing greenleads meetings appointments sales.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

NOVEMBER 16, 2008

As a lead moves through the process, it picks up overall investment value - call it "lead equity" (am I coining a phrase?). Is the equity in a lead when it hits your opportunity pipeline higher with one method than another? We need to asses the value of the overall investment of each technique to the lead equity.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

NOVEMBER 14, 2008

As a lead moves through the process, it picks up overall investment value - call it "lead equity" (am I coining a phrase?). Is the equity in a lead when it hits your opportunity pipeline higher with one method than another? We need to asses the value of the overall investment of each technique to the lead equity.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

SEPTEMBER 4, 2009

LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. During the process, I usually digg or stumble a few articles as well. Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. Fast Company Blog - share an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. During the process, I usually digg or stumble a few articles as well. Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. Fast Company Blog - share an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 17, 2010

In a race to fix the problem (especially if it's a big one) we can neglect the evaluation process: Did you target the wrong audience with the "right" message? They aren't specialists at lead gen and appointment setting just because they stumbled upon it--they have a playbook that works and they are experts at what they do.

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100

Smashmouth Marketing

SEPTEMBER 4, 2009

LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness Personal Facebook - post some drivel Company Facebook Fan Page - post some value Fast Company Blog - share an article Smashmouth Marketing Blog - write an article FriendFeed - check out friends thoughts SocialOomph - vet my new twitter followers (..)

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 29, 2009

Years ago, it was thought that the only way to start the sales process was to shake hands and get face-to-face. Do you think this is due to a shift in the buying process or the way people do business? They control their buying process and the flow of information. This reality is challenging traditional sales cycle thinking.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

NOVEMBER 19, 2009

Here's the process we went through; I recommend you pay attention to the "homework" parts: Pre-Project Education -- We went through all sorts of webinars, videos and documents on Hubspot's site. Understand the basics of online lead gen. Knowing the basics was key to the planning of the project: Understand SEO.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

OCTOBER 4, 2009

Have at least one go-to person for each discipline, cultivate them and bring them into your planning process as if they are on your team. As it pertains to b2b demand gen, the ultimate goal is putting a prospect in the hands of a sales rep. Qualified Lead Gen? What programs are you hot on right now? Inbound Marketing?

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

Have at least one go-to person for each discipline, cultivate them and bring them into your planning process as if they are on your team. Mike: So, for a takeaway as it pertains to b2b demand gen, the ultimate goal is putting a prospect in the hands of a sales rep. Qualified Lead Gen? Inbound Marketing? Web Events?

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100