KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Metadata

SEPTEMBER 28, 2021

Imagine you’re a VP of Sales named Hayden. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Demand gen campaigns: Dos and don’ts.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Imagine you’re a VP of Sales named Hayden. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Demand gen campaigns: Dos and don’ts.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Outbrain

MAY 4, 2022

One of the most vital business goals for a B2B website is to generate leads. Even if a lead does not convert into a client right away, having their contact information in your database opens the door to future interactions and sales. That’s why marketers place lead generation as their top priority and goal.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Parse.ly

JANUARY 28, 2021

Content strategy is the process of creating and executing a plan to use content as a way to achieve the various goals you have as a business. It’s the tactics you use and the decisions you make around ideating, developing, packaging, and distributing content. . TrustRadius’s content strategy. Dataminr’s content strategy.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Shorten your follow-up time and do it personally.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

KoMarketing Associates

JUNE 6, 2013

Our Director of Online Marketing, Casie Gillette , will be presenting alongside a group of highly talented search professionals including Kristy Bolsinger , Ric Dragon , Adam Schoenfeld , and Eric Werner , discussing the top social media tactics for search marketers. Marketingsherpa Lead Gen Summit. Dreamforce 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. This post explains how you can turn your content into a lead-generating machine and see more meaningful results.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

NetLine

FEBRUARY 22, 2019

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”). My quest for lead capture through content took many forms with minimal capabilities to support traffic to those pieces.

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Inbox Insight

MARCH 27, 2018

It’s been discussed at great length elsewhere that B2B decision makers are spending more time researching before they contact a sales team from any given vendor. Most of us won’t get the attention we want from this tactic. Hope they become a lead on your landing page. It’s fundamentally because of a change in customer behaviour.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Optinmonster

DECEMBER 14, 2021

That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Sales Tools. Advertising Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Lake One

APRIL 21, 2020

Do you have a long, complex sales process? Is your good or service a considered buying process, in other words, does it require multiple decision-makers and/or a lot of research? This is important because traction indicates some semblance of process. Are you looking to scale and define sales processes?

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

Unbounce

MARCH 8, 2023

Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. So: How do you come up with truly great ideas for lead generation campaigns? Boom, lead generated.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Start Writing Emails with a Free Trial of SendX.

Copywriting 151

Copywriting Tips Template Content 151

Strategic-IC

MAY 21, 2018

To be effective, lead generation strategies must do more than check off points on a ‘success tactics’ list. Successful approaches recognise that testing, evaluation and regular optimisation of current toolsets is required to continually drive quality traffic and generate valuable leads. Related: 2. AdWords remarketing (paid)?.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

SalesIntel

JUNE 5, 2024

Supercharge your sales engine! Effective lead management is the secret weapon of any growing sales team, no matter the industry. Luckily, lead management software is here to streamline your lead tracking and turn lookers into loyal customers. What Is Lead Management Software?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Budget 52

PureB2B

JUNE 20, 2022

Video testimonials rank highest in terms of trust as your potential customers can directly relate to the person speaking. Anonymous reviews are better than nothing but attributing a testimonial to a real person is always more compelling. So where does this fit into your lead generation efforts?

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Hubspot

OCTOBER 23, 2014

Each person who tweets to their audience about your content gets it in front of additional people who are not in your network. This tactic can be spammy if done incorrectly. For example, if you are an inbound marketer or sales person, you might join inbound.org and start a discussion around your piece of content there.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Salesforce Marketing Cloud

MARCH 15, 2024

How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy? What are the best practices for lead generation? Get the free guide What is lead generation?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Zoominfo

JUNE 24, 2020

What is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing. Broadly speaking, an inbound lead refers to any prospect who personally reaches out to a brand to learn more. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Convince & Convert

AUGUST 19, 2016

Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. One stumbling block he encounters all too often, Anthony says, is a brand’s sales funnel. So today, we’re talking specifically about the sales funnel.

Top of Funnel 95

Top of Funnel Paid Content Digital Marketing Funnels Funnel Advertising 95

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. Quality of incoming traffic converting into leads. It’s that simple.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Optinmonster

APRIL 27, 2023

What is a Lead Generation Form? What Do the Best Lead Capture Forms Have in Common? A lead generation form, also called a lead gen form for short, captures email addresses and other contact information from potential customers. Ecommerce lead generation typically involves an email signup form.

Lead Generation 90

Lead Generation Sales Qualified Leads Examples Generation 90

Hubspot

FEBRUARY 8, 2012

The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in.

Lead Ranking 28

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 28

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Use lead generation software — that’s what! Features to Look for in a Lead-Generation Tool. 10 Best Lead-Generation Tools: Unbounce. HubSpot Sales.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

JUNE 20, 2018

Promote one of your lead-gen offers on Twitter. Shorten the length of your lead-capturing forms. It's tempting to collect as much information on a user as possible right away, but adding too many fields to your landing pages and lead-capturing forms can actually scare people off.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Zoominfo

JUNE 24, 2020

What Is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing. Broadly speaking, an inbound lead refers to any prospect who personally reaches out to a brand to learn more. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder.

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Hubspot

JANUARY 15, 2015

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics. Bonus Tip: Get personal.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

FEBRUARY 11, 2016

Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? A lead is a person who has indicated interest in your company's product or service in some way, shape, or form. What Is Lead Generation? How Do You Qualify Someone as a Lead?

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Scoring 28

Single Grain

MAY 18, 2022

Many companies struggle with not only identifying the ideal leads, but also figuring out how to capture and maintain their attention. That's where a lead gen digital agency can help. TABLE OF CONTENTS: ↓ What Is a Lead Gen Digital Agency? The Benefits of Hiring a Lead Gen Agency.

Lead Gen 52

Lead Gen Paid Search Agency Paid Social Agency Advertising Agencies 52

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. It’s hard to create a marketing funnel that flows smoothly from start to finish. To keep things simple, I have segmented the list of growth tools based on different stages of a business funnel. What Are Growth Hacking Tools?

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. PR was the backbone of our lead gen program.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. Key principles of lead management.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Inbox Insight

JANUARY 8, 2024

Demand gen tools are designed to: Automate and streamline the process of attracting and nurturing high-quality leads Improve targeting Aid personalization Enhance data management and analytics Drive optimization Boost conversions Help you achieve your marketing ROI, all through supporting more efficient and effective process.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 52

Optinmonster

MARCH 13, 2024

In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. It also has bonus entry actions you can use to increase your leads.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131