ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. What is sales enablement, anyway? Landing pages. Blog posts.

Paid Search Agency 111

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 111

Rev

MAY 10, 2023

What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Affiliate sales support independent publishing.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Generation 74

Generation Lead Ranking Enterprise Management User-Generated Content 74

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. For fintech companies, LinkedIn is a good place to start with Twitter a close second.

Demand Generation Agencies 116

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 116

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. BTW: Are Your Sales and Marketing Teams Aligned? Read several blog posts?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. What is Conversion Optimization?

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Unbounce

MAY 19, 2020

Other companies have seen a higher demand for their products and services. Productivity-related SaaS companies like Slack, Zoom, and Trello are seeing sales boosts because their business is crucial for work-from-home environments. Instead of building hype, they make a case for their product’s usefulness.

Landing Pages 145

Landing Pages Ad Building Work Management Marketing Proposals 145

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. The reason I’m not converting has nothing to do with the length of your headline or whether the model in the photo is looking at your product. It simply means that the search keyword, ad, and landing page should all be about the same thing.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Optimize Ad and Landing Page Copy .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Here’s how to do that.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. The leads’ information goes into your CRM then your sales team begins their sales process. Whether you want to launch a short-term go-to-market product strategy or develop a long-view content marketing strategy, there are simple actions you can take now to get started.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content.

Landing Pages 99

Landing Pages Template Paid Search Agency Acquisitions 99

Webbiquity

FEBRUARY 6, 2024

Apart from an obvious impact on click-through, images are able to set and transform expectations so that people arrive at your landing page knowing what your content holds for them. This is exactly why matching your on-page image to search intent is so important. And you’d better deliver.

SEO 163

SEO SERP Conversion Eye-Tracking 163

Webbiquity

JUNE 7, 2018

Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. However, the process of lead generation is not that easy. It’s the preferred direct marketing tactic for low cost and high ROI. Connect with Twitter. Optimize Your Landing Pages.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Binary Demand

JUNE 27, 2023

In this content, we will delve into the working methodologies of B2B lead generation companies, their techniques of acquiring leads, and the benefits of working with them, thereby highlighting their processes and value. By gathering their contact information and adding it to your sales funnel, you can start to spark interest.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Envy

MARCH 4, 2021

These B2B lead nurturing nuggets will help you tweak your funnel for better results. For all the leads that land at your door, few are ready to purchase immediately, and many will never convert at all. Certain content pieces, or highest revenue-generating products. Seek out funnel leaks and work to plug them.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Here is what they had to say about their most effective B2B marketing tactics over the past year. SALES AND MARKETING ALIGNMENT. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! A growth hacker works at the intersection of product, marketing, and data.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Optinmonster

AUGUST 8, 2022

Want to build a challenge funnel that packs your list with qualified leads? In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel? Challenge funnels start with the contest to build up a list of email subscribers or social media followers.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Optinmonster

MAY 1, 2020

Do you have an awesome product to sell, but you’re having a hard time getting customers to buy it? If so, we may have just the tool you need to get the ball rolling: A tripwire funnel. Tripwire funnels are a super powerful strategy that turn cold traffic into big spenders within minutes of being on your site. Let’s get started.

Top of Funnel 96

Top of Funnel Funnel Advertising Terms and Conditions Marketing Funnels 96

Valasys

FEBRUARY 18, 2020

It’s comforting to know you have a sales funnel in place: a series of steps to take a prospective customer from a position of unfamiliarity with your brand to the point of being ready to pay your asking price for your services and/or products. But what if you have a sales funnel that simply isn’t performing as required?

Top of Funnel 52

Top of Funnel B2B Sales Lead Scoring Lead Ranking 52

Webbiquity

OCTOBER 9, 2018

They reach a product page or even the checkout page, but then leave the site before completing their order. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Sales Enablement.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

ClickZ

JANUARY 19, 2021

In the world of commerce, convincing someone to buy a product isn’t usually the toughest part of a sale. The hard part is lead generation – finding those who are the right fit for the product, those who are likely to be interested in a purchase. How do brands reach out to tell people about their products?

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Webbiquity

MARCH 25, 2021

It all starts with getting actual testimonials for your products or services. For high-end products, the sales rep or primary point of contact for customers will need to reach out directly to their clients. For instance, you can check out what people say about your brand and your products/services on social media.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 107

Social Media Advertisements Advertising Tools 107

Webbiquity

NOVEMBER 15, 2019

When you create eBooks , you’re using one of the most efficient and productive formats for content marketing. You’re missing a great tactic for converting website visitors to leads if you’re not using ebooks to market your brand, products, or services. Create a compelling landing page with a short contact form.

Top of Funnel 165

Top of Funnel Opt-in Business Ad Exchange 165

Launch Marketing

MARCH 29, 2023

You don’t have to be a marketing whiz to execute a B2B product launch that translates into revenue. Here’s everything you need to know to bring a successful B2B product launch to fruition. Create a Product Launch Timeline Before launching a new product, it is critical to create a timeline. Any conversions?

Product 62

Product B2B Buyer Personas Click Rate 62

DivvyHQ

JULY 16, 2019

Most companies today deploy a mix of paid advertising and organic content tactics to drive traffic, engagement and revenue through digital channels. You’re paying good money to sponsor ads on Facebook, Twitter or Google and yet you’re sending these visitors straight to a sales page HOPING for a conversion.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

PureB2B

MAY 30, 2022

In this article, I’ll show you how you can build a system that will help you generate a steady flow of sales-ready leads using social media. Social selling is the process of using social media in a way that’s going to benefit your business. Today, more than ever, social media is an important part of the sales process.

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62