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How Emails Are Evolving into Mailable Microsites

Convince & Convert

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. It certainly disrupts the archetypal linear email interaction, where subscribers open an email, click on email content, and then convert or engage with landing page content.

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The 22 Best Virtual Event Platforms

Webbiquity

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. The platform allows you to activate a community, offer viral referrals, promote giveaways, manage and onboard speakers, build landing pages for attendee registration, and report on results. Pricing: contact vendor.

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Grow your brand without advertising

Kevin Indig

G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

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The State of Agencies 2020

BenchmarkONE

21% of agencies use landing page software. 49% of agencies are managing ads on YouTube. 3% say it’s landing pages. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. And here’s what agencies are using. 52% of agencies use social media platforms.

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Mastering the Web of Online Video Integration: A Bird’s-Eye View

Content Standard

Here are five integration categories that marketers should consider: Brand Integration: It goes without saying that brands need to integrate their videos, but the debate on what platform to choose remains–YouTube, Vimeo, or a third-party hosting service? Choose the channels that matter most to your audience.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. YouTube video rank tracking (monitor keyword rank for your videos, too).

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Landing Pages The landing page is an essential part of many marketing campaigns. By directing clicks to a landing page customized for a specific email rather than a generic home page, marketers can significantly improve their conversion rates. as well as landing pages, forms, and so on.