NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. PDFs are also indexed; a valuable way to get white papers to appear on search results if optimized properly. Changing content. Search engines don’t like stale sites. In summary, content marketing and SEO work together.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. PDFs are also indexed; a valuable way to get white papers to appear on search results if optimized properly. Changing content. Search engines don’t like stale sites. In summary, content marketing and SEO work together.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 11, 2009

Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. Terry: Trials, then webinars, then white papers. There is no set amount of fields that are best. do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

RebelMouse

FEBRUARY 28, 2019

Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Include custom social widgets, calls to action, and other brand assets easily on these pages. PAPER Magazine leveraged this feature last year and snagged impressive engagement.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Include custom social widgets, calls to action, and other brand assets easily on these pages. PAPER Magazine leveraged this feature last year and snagged impressive engagement.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

NuSpark Consulting

DECEMBER 5, 2011

By optimizing website and landing page traffic; conversion lifts will increase. Driving clicks to your websites and landing pages do not persuade visitors to become leads unless the right elements are in place to optimize conversions. J- Jump Page. B- Buyer Personas. C- Conversion Architecture.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SnapApp

NOVEMBER 14, 2011

Content marketing can take many forms including blog posts, articles, videos, white-papers, e-books, and free reports. Landing Page. Generally a sales and marketing term, a landing page refers to the content that a user sees after clicking an advertisement. Microsite. Most Importantly.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail.

Tactics 100

Tactics Automation Personalization Planning 100

Content Standard

JULY 19, 2016

Here are some ways easy ways to accomplish this: Microsites and Landing Pages. Rather than just pointing people to your website, you can try pointing them to a specific page that is only discoverable by people who have seen your print promotion. The same three goals can be said of your marketing.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

BenchmarkONE

NOVEMBER 21, 2019

21% of agencies use landing page software. 3% say it’s landing pages. 2% say it’s white papers. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. And here’s what agencies are using. 52% of agencies use social media platforms. Source: CoSchedule.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Webbiquity

JULY 10, 2018

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. Landing Page and Form Builders for Conversion Rate Optimization.

Paid Content 210

Paid Content CMS Development Design Optimization 210

Contently

JUNE 6, 2022

. “There are so many different types of pages, and people have different definitions for them and probably don’t realize it,” says Anna Hrach, a strategist at Convince and Convert and host of the Social Pros podcast. Then pick a landing page. Focus is the goal of these often short, content-light pages.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You just need a landing page to gather contact details. We built a microsite, an area on our website devoted to influencer marketing. We built the microsite. Click To Tweet.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

ClearVoice

JULY 12, 2022

Customized infographics, landing pages, and brochures were made with repeatable processes. These articles of 450 to 3,500 words live on websites, help boost SEO, and act as search result landing pages, shareable information pieces, and updates on how the company is doing. White papers. What’s a white paper?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Landing Pages. Landing Pages. . Paid Media. Case Studies.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. The white paper offered earlier should be included here on a side bar, where there can be opportunity for lead capture in order to receive the quality content. Does your website tell a compelling story? Yes I can call them or email them, but not ready yet.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Slideshow) , February 19, 2010. Optimization.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Content Marketing Institute

OCTOBER 8, 2018

In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. Think of videos more like you do landing pages, which you monitor and optimize regularly. You post the different versions on your sales page.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Also, you can enhance results with prominent calls to action, landing pages, welcome emails, and strategic follow-ups. According to a lead nurturing benchmark study , the most effective forms of lead nurturing content include: White Papers (41%). E-newsletters (80%). Website Articles (78%). Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Content Marketing Institute

MARCH 15, 2018

Before publishing your story, click the paper clip icon and add a relevant URL. The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. The ad is larger and more interactive than earlier iterations of sponsored content on Instagram.

Marketing AI 106

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 106

Webbiquity

SEPTEMBER 19, 2012

Avoid asking ‘why’ questions,’ advised the Buddy Media paper. This became a de-facto landing page/microsite for many companies, and made it relatively easy to drive fan behavior – especially when using inexpensive software. ’ But other interrogatory words don’t work as well.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

ClearVoice

NOVEMBER 27, 2019

Oh, wikis are a pain. They deserve to be last. I left out wireframes just so wikis could be last.). But content types are only pieces of the larger puzzle… After all that, I know what I’m talking about when it comes to content.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

WebMarketCentral

JUNE 11, 2009

Put another way, searchers with an intent to buy are far more likely to click on an ad than those just conducting research for term papers or whatever—and those are precisely the searchers whose clicks are worth paying for. Search marketing lets you point many more keywords to a single landing page. SEO isn't free.

PPC 20

PPC Paid Search Agency SEO SEM 20

Madison Logic

MARCH 25, 2022

A one-to-one ABM strategy usually involves 100% unique content that may not apply to other organizations, such as landing pages, microsites, and physical items made exclusively for one account. As long as you tailor your ad creative and landing page copy to speak to the priorities of each individual, it can be repurposed.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Hubspot

OCTOBER 2, 2013

In most cases, you can get away with a conversational, informal tone in your writing -- especially if the writing is going on a blog, not in an academic paper. We added it to the blog post and landing page for our marketing trivia game offer to give it a little oomph and emphasize its game show-esque look and feel. 9) Add a GIF.

Content 28

Content Microsite Creativity CAN-SPAM 28

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Content Standard

NOVEMBER 14, 2016

For account-specific purposes, strong content strategies will consider the use of microsites and landing pages specifically tailored to that company’s interests. Images, infographics, white papers and shorter content with a strong, clear call-to-action can also be valuable in driving these results.

Account Based Marketing 40

Account Based Marketing Planning ABM Paid Search Agency 40

Hinge Marketing

DECEMBER 6, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Thought leadership can take a variety of forms, from blog posts and technical papers to research reports and video. Generating Architecture Leads: 3 Important Lessons for Principals Landing Pages for Professional Services Websites [VIDEO].

Trends 55

Trends Planning Advertising Agencies Thought Leadership 55

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Landing Pages. Microsites.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Landing Pages. Microsites.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28