Anything Goes Marketing

DECEMBER 13, 2007

I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. Use an audio confirmation clip on your confirmation page. He recommends making this a two step process.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

MAY 12, 2007

Don't just put the title of the webinar on your landing page with a "Download now!" Web visitors want a sneak peak at the white paper to ensure that it's worth their time to go through the registration process. Most likely, they'll fill out a form (if it's simple) to get a PDF on your product. What does this mean?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

DECEMBER 21, 2008

Link to a form landing page from your company Twitter account. Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. Post links from your email newsletter articles on Twitter.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

OCTOBER 3, 2006

If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail. Tags: email marketing B2B lead generation Sales process search. What is Your Strategy?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

SEPTEMBER 20, 2008

The shift that I've seen is to automate the process using technology. On any of the emails that you send as part of the campaign, direct the respondents to a form landing page that when filled out, passes the lead to your CRM and tags that respondent as being part of the lead nurturing campaign that you set up.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

SEPTEMBER 28, 2006

With your SEO expert consultant or learned knowledge drive people to highly customizes landing pages that incorporate the search keywords that brought them there. For example, the page titles and headers should include these keywords. I've also seen others use search queries as part of an automated lead qualification process.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. The same can be said for your PPC search campaigns.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. In the lead management process, the defence represents anything that is preventing the offence from scoring touchdowns.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

APRIL 5, 2009

Here is a perfect example: A web visitor finds your pay per click ad on a Google search results page and clicks on it. On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. One item often overlooked is automating the entire event registration and follow up process.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

OCTOBER 1, 2006

Try and find out why they were interested in your blog post and what problems they may be experiencing that led to them landing on your blog. One solution in particular that I know of allows you to understand exactly what pages your prospects have visited which will help you craft your messages. This requires you to do some work.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

NOVEMBER 15, 2006

In this article he states: The key to developing an effective e-mail campaign is to remember that everything about your e-mail copy should be focused on one objective – getting the recipient to click through to your landing page. Everything else, including branding, product details and awareness, is secondary.

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

JULY 18, 2007

appear on the landing page if the "snail mail" option is selected. What you need to do is to automate this process so that you can easily send out direct mail pieces in a "just in time" format. You can use some fancy Java Script to make key fields such as address, city etc.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

DECEMBER 21, 2009

The key to sending relevant communication is to automate the process. I also recommend testing your campaigns by using A/B and multivariate testing for emails and landing pages. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100