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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Twitter Handle. Social Media Examiner. Social Media Examiner.

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14 Local SEO Strategies & Tips

seo.co

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.”

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Organizational Business Listings. Frequently Asked Questions on Link Building.

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Do Social Signals Drive SEO?

Convince & Convert

You immediately go to all your social media profiles and share about it with a link. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. Over the next few days, you share the post again on social media, and continue to get shares from others as well.

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Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Social Media-Specific Metrics. Social media profile information. Domain Age/History.

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Your competitors are doing SEO

Biznology

Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. In the past, the combined authority of each page of each site would be its Google PageRank. Different sites and different links have different authorities.