BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Starting with high-engagement keywords will ensure your channel is set up for success. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research?

Youtube 129

Youtube Keywords Research Effectiveness 129

Content Marketing Institute

FEBRUARY 25, 2020

Can we finally take it easy on keywords? Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute. Not really.

Keywords 140

Keywords Research Tools Content Marketing 140

illumin

MARCH 21, 2024

Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. Keywords and product names can be flagged as inappropriate or irrelevant out of context.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Benchmark Email

JULY 6, 2021

In addition to high-quality content, you’ll need a targeted keyword strategy that’s specifically geared to connect with your audience. The better job you do choosing your keywords, the better chance you’ll have of popping… The post How to Perform Effective Keyword Research appeared first on Benchmark Email.

Keywords 111

Keywords Research Effectiveness Advertising Benchmark 111

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? Importance of Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Human-authored content outperforms AI and hybrid content in keyword rankings and web traffic. Our goal was not just to satisfy our curiosity, but to guide marketers in making informed decisions.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Content Marketing Institute

JUNE 16, 2020

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept.

Keywords 141

Keywords Research Trends Content 141

Search Engine Journal

FEBRUARY 1, 2023

Learn 2 different ways to build a better keyword universe for your marketing efforts and drive more traffic to your website. The post How To Supercharge Your Keyword Research With Powerful Topic Clustering appeared first on Search Engine Journal.

Keywords 107

Keywords Research Traffic Search Marketing 107

Conductor

APRIL 21, 2020

Now more than ever, it is important for marketers to understand and address the questions of their audience. With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. Think About Your Customer Personas.

Keywords 111

Keywords Research Tips SERP 111

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

seo.co

OCTOBER 4, 2021

As you undoubtedly know, keywords are the terms people type when they search for something. For instance, if someone searches for Akron dental implants then “Akron dental implants” would be the keyword. The Google Keyword Tool is probably the most-used keyword tool out there. On the left you will see “Search Terms.”

Keywords 98

Keywords Research SEO Search Marketing 98

Search Engine Journal

SEPTEMBER 12, 2021

SEO marketing campaigns start with keyword research that is done right. The post SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid appeared first on Search Engine Journal. Watch out for these 15 mistakes that can hold back your performance.

Keywords 143

Keywords SEO Research Search Marketing 143

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research.

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

ClearVoice

JANUARY 8, 2024

What are keywords? Simply put, keywords are the backbone of search engine optimization (SEO). Keywords are how you tell your audience that your content (and, by extension, your product or service) is the answer to their problem. Why are keywords important? That’s where keywords come in. No clicks, no conversions.

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Search Engine Journal

SEPTEMBER 8, 2021

Keyword research tools are a great source of insight for marketers. The post 10 Unique & Free Keyword Research Tools You Didn’t Know You Needed appeared first on Search Engine Journal. These 10 are great options to use – and they're free!

Keywords 132

Keywords Research Tools Search Marketing 132

Search Engine Journal

JULY 31, 2020

Keyword research and content localization are crucial for the SEO success of international websites. The post 3 Tips for Keyword Research & Content Localization Success via @motokohunt appeared first on Search Engine Journal. Learn proven tips to keep your campaigns in good shape.

Keywords 127

Keywords Research Tips Content 127

Search Engine Journal

AUGUST 27, 2021

Keyword research is an ongoing process for marketers. Learn the basics of good SEO keyword research and analysis here. The post How to Get Started With Keyword Research for SEO appeared first on Search Engine Journal.

Keywords 100

Keywords Research SEO Analysis 100

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion.

Research 143

Research Loyalty Case Studies Communities 143

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Navigate the Channel

SEPTEMBER 7, 2023

In the ever-evolving landscape of Search Engine Optimization (SEO), the question of whether keywords still hold significance is one that frequently arises. With Google’s constantly changing algorithms and the increasing importance of user experience, it’s crucial to explore the role keywords play in contemporary SEO strategies.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

Paid Search Agency 243

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 243

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1. Focus on your keywords and be the broken record.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks.

Keywords 59

Keywords Paid Search Agency Ads Google 59

SEMrush

JANUARY 25, 2022

Which digital marketing keywords should your agency target this year? Find out in our in-depth list, broken down by service, industry, and type.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Keywords Ad Agencies 74

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

The Lead Agency

JUNE 20, 2019

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. Why are Keywords Important?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

ClickZ

JULY 16, 2021

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic. Content created in partnership with Semrush.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Conductor

SEPTEMBER 22, 2022

Save time with your SEO keyword research workflows with the ability to start tracking any keyword for any U.S. Eliminate the tedious task of researching keywords one at a time with bulk keyword research that supports up to 50 topics at once. Optimize your SEO keyword research workflows.

Keywords 52

Keywords Features Research Adwords 52

Biznology

JULY 13, 2016

The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

Keywords 120

Keywords Lead Ranking Lead Scoring Research 120

Kapost

SEPTEMBER 8, 2017

For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy. The post Use Keyword Research to Drive Your Content Operation appeared first on Kapost Content Marketing Blog.

Keywords 118

Keywords Research Long Tail Marketing Content 118

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. Of these operators, I’ve found 9 of them the most useful for content marketing research.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

APRIL 3, 2018

Okay, but do keywords still matter? ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice. .” But both are still the smart path to take.

Keywords 247

Keywords SEO Wikipedia Fulfillment 247