B2B Marketing Traction

JANUARY 3, 2014

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. ”) The same thing happened to LinkedIn in the last few years, and believe me, you will want to be on the platform and actively sharing and engaging with others for maximum results.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

DECEMBER 13, 2011

In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. Post a status update on LinkedIn and Facebook once a day. Make sure all your content and everything you share is tagged with keywords so you get found and followed. You need to leverage technology.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

OCTOBER 13, 2011

Your content needs to include and be tagged with the right keywords and phrases. There are certain places where you can include keywords and phrases that the search engine algorithms respond to. Content Optimization. You need to know which are the most frequently-used when your target prospects search for your products or services.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

OCTOBER 12, 2011

Write about what you do and include keywords and phrases that will attract new customers and prospects. Tweets, LinkedIn and Facebook status updates. Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? Press releases.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

OCTOBER 16, 2015

We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. Traffic on the website started creeeping up slowly. Then we did the social media implementation in phases.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

JULY 2, 2014

The headline should be catchy and include a keyword or phrase that helps people who are searching for solutions and information on a specific topic find your post. The first element of the perfect post is the headline. The ideal headline has six words and is no more than 60 characters in length. This surprised me!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

OCTOBER 18, 2010

Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Social media is not a panacea , but it is essential to B2B marketing success.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Social media is not a panacea , but it is essential to B2B marketing success.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true? for group member viewing.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

OCTOBER 20, 2010

Or that you consider grabbing an RSS feed of news stories that meet certain criteria and dump it to your LinkedIn status so you spam your contacts’ home pages with a regurgitation of news stories! No, no, no! It’s really important to be human in your social media efforts. This is social media not robot media ! Agree or disagree?

Social Media 100

Social Media Media RSS Twitter 100