Act-On

SEPTEMBER 24, 2023

A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace). Use your most important keyword in the title, but do so naturally. Simple SEO: Don’t overstuff keywords. Make sense?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

markempa

NOVEMBER 4, 2013

While it would seem intuitive that social business is a social media best practice, that assumption could not be further from the truth. Or as Todd declared, “The difference between social media and social business is the difference between throwing a bullet and shooting it.”. From strategy to practice.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Tomorrow People

MARCH 5, 2012

Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

KoMarketing Associates

APRIL 10, 2020

In certain cases, we’re seeing keyword positional improvements but realizing the overall impressions in organic search results for these keywords are down period over period. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Adobe Experience Cloud Blog

JUNE 3, 2010

While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are and how to reach them through, social media. Not if you’re seed nurturing. This is what makes social media marketing specifically so important.

Lead Nurturing 48

Lead Nurturing Social Media Sales Qualified Leads Lead Scoring 48

Marketing Insider Group

JULY 30, 2015

Would you like your social media strategy to help increase website traffic, leads and sales? Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. A lot of companies want to avoid the “ready, fire, aim” approach to social media.

Social Media 100

Social Media Webinar Metrics Media Buyer Personas 100

Stevens & Tate

DECEMBER 2, 2022

Keywords and SEO. Your blog is the destination you want all prospective buyers to land on during their awareness stage, and keywords and SEO may as well be the road map to get them there. Keywords themselves will only get you so far, so let’s take a look at how to tie your target keywords into meaningful content via blogs.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

SmartBug Media

AUGUST 24, 2022

Lead nurturing campaign. Keyword strategy. Social media promotion. A Solid Keyword Strategy. Before you start creating content, you should have a solid keyword strategy. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. Blog posts.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

APRIL 11, 2022

Marketers typically think in three categories of media: owned media, earned media, and paid media. Owned media is defined as the channels your brand controls—its website, blog, and social media pages. Earned media are signs that your efforts in owned and paid media are working.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Stevens & Tate

NOVEMBER 7, 2022

It is done with keyword placement, quality content, and a dynamic website. Social Media. Social media allows you to engage your audience. Email lead nurturing allows you to make your community more attractive to people who have expressed interest.

Communities 119

Communities Tactics Planning High Quality Lead 119

Marketing Insider Group

FEBRUARY 23, 2021

Let’s say you’re considering signing up for a subscription to a keyword research tool. Add case studies to email campaigns, workflows, newsletters, and even your email signature to build brand awareness and nurture leads. You can easily share the blog post links with your contacts via email and followers on social media.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. This isn’t a new problem – how to measure lead.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. But B2B companies should leverage the power of video too, especially in combination with the distribution power of social outlets. In short, here’s how it works.

Social Media 78

Social Media ROI Video Marketing Tips 78

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

KoMarketing Associates

FEBRUARY 13, 2020

Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. Remember, not every content asset needs to drive traffic or rank for a keyword. Leverage social media as a conversational tool.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Demand generation and lead generation tools serve interconnected yet very different purposes. The problem isn’t so much the lack of ideas but having the resources to realize them.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. LinkedIn company pages often do well in the search results, especially if you customize the URL of your company page with some good keywords. Enter whatever keyword or words you want in your Company Page’s URL.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. So you really have to plan for your keyword strategy.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Hinge Marketing

APRIL 17, 2023

Each individual post becomes its own web page that is optimized for specific keywords using SEO techniques. These posts then attract new visitors and convert them to early stage leads when they respond to offers within each post. Think of it as your primary lead nurturing tool. Don’t forget social media.

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115

Content Standard

JANUARY 26, 2016

From social media to blogs, ads, and every email that’s sent in between, companies continue to crank out digital content of all shapes and sizes to keep themselves visible and their audiences engaged. Email headlines for discovery research: Uncertain what content is most interesting for leads at the top of your funnel?

Lead Nurturing 40

Lead Nurturing Top of Funnel Digital Marketing Funnels Leads 40

KoMarketing Associates

NOVEMBER 24, 2015

If you have not already engaged in a blogging initiative, or are looking to re-evaluate the objectives in your existing program, here are ten reasons B2B blogging could be important for achieving your goals with SEO, social media, and online marketing in the new year and beyond. Create opportunities for new SEO keyword strategies.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

DECEMBER 5, 2018

title="Keyword Text">Keyword Text</a> The screenshot immediately below illustrates the format for a correctly formatted internal link. Keyword Mapping: Create a mapping of website addresses (internal web pages) and associated target keywords. Lead Nurturing Assets. Organizational Pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Only B2B

JANUARY 25, 2021

A content marketer will have to change the writing style, include more questions and answers, complete sentences and long tail keywords into headers and titles. On the social media, you must have seen many companies flaunting their office floor, celebrations and more, this is just the way of branding. 4 Live Videos.

Trends 118

Trends Content Marketing Long Tail Marketing Lead Ranking 118

markempa

AUGUST 5, 2012

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel.

Social Media 120

Social Media Top of Funnel Advertising Channels Lead Scoring 120

Tiecas

FEBRUARY 5, 2024

Industrial marketing tactics such as social media, email, and thought leadership content help us increase brand visibility and establish ourselves as industry experts. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Zoominfo

JANUARY 19, 2021

With calculated element placement, quality copy, and a clear action statement, here’s what to include in your landing page: Headline – This should include a concise, keyword-driven message that introduces the rest of the landing page’s benefits. A generic headline is a major lead deterrent. And keep it interesting!

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Only B2B

FEBRUARY 21, 2024

Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

SalesGrape

NOVEMBER 19, 2023

By integrating various digital marketing tactics like search engine optimization (SEO), social media advertising, email marketing campaigns, and content creation strategies – pharma companies can maximize their reach and impact. Conversion rates indicate how successful a campaign is at turning leads into customers.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

BOP Design

JUNE 7, 2022

Engage and Connect on Social Media. Social media isn’t just for tweens, teens, and politicians. Gen X, Millenials, and Gen Z expect brands to not only have a presence on social media but to be engaging on social media. Additionally, social media is a way to connect with your target market.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. Social media content 3.43 Best used when: you want to engage your audience on social media, reach a broader audience, or if your business depends on it.

Content Marketing 91

Content Marketing Lead Ranking Lead Scoring Brand Identity 91

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The transient nature of online and social media means you’ve got to find multiple ways to get the word out and keep the word out. eBooks) on your social channels regularly. Keyword optimize ALT tags and image file names.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

ClearVoice

DECEMBER 19, 2023

Your research should include keyword strategy, SEO tactics, and SEM tools such as paid search advertising to determine what attracts and retains customers who fit your buyer personas. Use data to optimize your website and generate those leads. Demand generation continues to work long after the lead converts.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Social Media. Social media platforms make it incredibly easy for visitors to interact with a brand. it’s called SOCIAL media, after all?—offers

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

GreenRope

FEBRUARY 23, 2014

Social Media: Our Best Advice! Wondering if social media is well worth your time? 61% of companies surveyed are planning to increase their social media budget this year. Because social media works not only for retention, but for acquisition as well. Social media is important for: SEO.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

FEBRUARY 23, 2014

Social Media: Our Best Advice! Wondering if social media is well worth your time? 61% of companies surveyed are planning to increase their social media budget this year. Because social media works not only for retention, but for acquisition as well. Social media is important for: SEO.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40