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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. So you do them, publish your page, and its conversion rate falls flat. In 2021, we sifted through 35,000 landing pages published between late 2020 and early 2021 and found that videos do not boost your conversion rates. One CTA, got it. )

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6 Ways to Get More From Your Webinars

BenchmarkONE

Second, publish the teaser on your website together with the webinar video and transcription. Publish the blog as a guest post on your website and include links to your applicable content, as well as other content from the contributor. Create a blog around the topics, publish it, and share it on social media.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

With enormous concern among advertisers and publishers that the deprecation of third-party cookies on Chrome will crush their ability to target users with relevant ads, comes an urgency to see whether FLoC is a workable alternative (as well as whether Google, despite the U.K. Why we care. Why we care. It had technology.

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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” “We have a pretty specific publisher network of high-quality sites … The largest social networks, the largest software companies use us for their B2B advertising because they care about that brand safety.”

CPO 71
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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Any time there is an online news story or blog post published about your company or product, submit it. Note: this post was originally published on the WebMarketCentral blog in January 2009.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Published a blog interview with Joe Galvin of SiriusDecisions. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Presto.Leads!

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Published a blog interview with Joe Galvin of SiriusDecisions. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Presto.Leads!