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New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

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A Token of Love for Your Work Bestie

Marketing 261

Houseplant Jungle 1000 Piece Jigsaw Puzzle. Source: Paper Source. We’re all passing the quarantine time one new hobby at a time. A paint-by-numbers canvas is a great escape and a way to relax the buzzing brain. Source: Amazon. Source: Galison. Humans of New York. A beautiful collection of dreams, hardships, and triumphs.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Additional intelligence is available via integrations with Hoovers and Jigsaw. Feel free to offer these prospects a white paper, and if they accept, put them into a nurturing sequence. Here’s ReachForce.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

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B2B Appointment Setting Teams and How to Get the Most From Them

Smashmouth Marketing

We're not selling new paper subscriptions here. Add click-to-dial software for your CRM, Jigsaw and NetProspex subscriptions, or social media tools for prospecting purposes, and you’re all set. Old school call center tactics work, but need adjustments.

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Email Lists: Should You Rent or Buy?

The Point

You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists.

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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. Focus on the quality of my leads, not the quantity. Make sure I get the most out of my content, since it’s expensive to create.