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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

ClickZ

To restore data integrity, Marketo unveiled comprehensive email bot filters this January enabling users to identify misleading bot activities polluting their reports. The first is matching with the Interactive Advertising Bureau (IAB) bot list, filtering any activity that matches with anything on the list.

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How Ready Are You to Track Attribution Reporting in Marketo?

SmartBug Media

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. The downside? If you’re a marketer, you’re busy.

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How Mature Is Your Marketo Attribution Reporting

SmartBug Media

Marketing attribution tracks the ways consumers interact with products or brands before making purchases, determining the specific touchpoints that moved them to the next steps in the purchasing process. Marketo’s Attribution Readiness Maturity Model. Where does your business fall in the Marketo Attribution Readiness Maturity Model ?

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A Guide to Attribution Reports with Marketo

SmartBug Media

According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. MT attribution refers to all of the interactions someone has had with your brand, from their first contact until they convert into a customer. Attribution Reporting in Marketo.

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Upping Your Game with Marketo Workspaces

SmartBug Media

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces? What are Marketo Workspaces? Smart campaigns. Smart lists.

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Marketo’s January 2024 updates include on-demand webinars, email bot filters and more

Martech

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. This feature adds to the current functionality of interactive webinars, which are powered by Adobe Connect. x to version 3.7.1, Why we care.

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Understanding Marketo Program Types

SmartBug Media

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. What Are Marketo Programs?

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